# Enhanced Ice Cream Flavors This Madagascar Bourbon Vanilla Ice Cream is a High-Quality Treat By Rebecca Byers | Published 2015-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/madagascar-bourbon-vanilla References: [presidentschoice](http://www.presidentschoice.ca/en_CA/products/productlisting/pc_black_label_madagascar_bourbon_vanilla_ice_creamprod1990095.html) & [loblaws](http://www.loblaws.ca/en_CA/products/productlisting/pc-black-label-madagascar-bourbon-vanilla-ice-cream-bars.html) Offered as a part of the President's Choice Black Label range, this [Madagascar](https://www.trendhunter.com/trends/madagascar-vanilla-snack-bar) Bourbon Vanilla Ice Cream is a delicious upscale spin on the original ice cream flavor. Recently released with several other new flavors, this gourmet treat is made with whole cream and premium Madagascar Bourbon Vanilla, a luxurious specialty ingredients that elevates the product to the Black Label status. The President's Choice Black Label range was launched in 2011 as a means to elevating the brand to the level of a retail gourmet food destination. This interest in becoming a premium food product destination is a response to the patterns of consumers visiting discount stores for everyday items and splurging on gourmet items at higher end grocery stores. Photo Credits: [Source](http://www.mmphotos.com/blog/?p=605) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Upscale Ice Cream Flavors:** Disruptive innovation opportunity: Create a line of premium ice cream flavors with unique and high-quality ingredients to cater to the growing demand for gourmet desserts. - **Premium Food Product Destination:** Disruptive innovation opportunity: Develop a retail brand that focuses on offering a wide range of gourmet food products to attract customers looking for high-end grocery items. - **Consumer Shopping Patterns:** Disruptive innovation opportunity: Design a retail strategy that combines discount items with premium offerings to cater to consumers who seek value for everyday items while also indulging in higher-end products. ### Sectors Adopting This - **Ice Cream Manufacturing:** Disruptive innovation opportunity: Experiment with unique and high-quality ingredients to create innovative ice cream flavors that stand out in the market. - **Gourmet Food Retail:** Disruptive innovation opportunity: Establish a retail store that exclusively focuses on selling gourmet food products from various brands to fulfill the increasing demand for high-quality and unique food items. - **Discount and High-end Grocery Stores:** Disruptive innovation opportunity: Integrate both discount and premium offerings in one store to provide customers with a convenient and value-driven shopping experience. ## Related on Trend Hunter - [Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream.md) - [Super-Premium Chocolate Ice Creams](https://www.trendhunter.com/trends/premium-chocolate-ice-cream.md) - [Private Label Ice Creams](https://www.trendhunter.com/trends/spar-ice-creams.md) - [Artisanal Retailer-Exclusive Ice Creams](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-flavors.md) - [Farm-Fresh Ice Creams](https://www.trendhunter.com/trends/bold-spoon-creamery.md) - [Nostalgic Ice Cream Treats](https://www.trendhunter.com/trends/van-leeuwen-ice-cream-products.md) - [Single-Origin Vanilla Gift Boxes](https://www.trendhunter.com/trends/singleorigin-vanilla.md) - [Posh Private Label Pizzas](https://www.trendhunter.com/trends/pc-black-label-pizza.md) - [Asian-Influenced Ice Creams](https://www.trendhunter.com/trends/sabai-creamery.md)