# Bespoke Street-Inspired Embroidery Apparel Mad Thread Co.'s New Apparel is Dynamic and Understated By Grace Mahas | Published 2019-08-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mad-thread-co References: [instagram](https://www.instagram.com/madthreadco/) & [madthreadco](https://www.madthreadco.com/) With mounting concerns regarding fast fashion, the bespoke embroidery company, Mad Thread Co., recently launched a new, reworked, vintage apparel line that pays homage to [90s street style](https://www.trendhunter.com/trends/gap-and-den). The Toronto-based company was founded by entrepreneur Madeline Crowder and was born from a need to bridge the gap between vintage apparel and modern styles. Mad Thread Co. creates custom embroidered, one-of-a-kind products made from [sustainable, vintage pieces](https://www.trendhunter.com/trends/iclothing). The novelty collection built its reputation by creating sustainable and hyper-personalized clothing that is well-crafted and avant-garde. The line boasts a minimal aesthetic with refreshed stylized illustrations and the uber-chic collection includes [anime-inspired tees](https://www.trendhunter.com/trends/nepenthes-capsule), celebrity-inspired jackets, and feminist pieces that are ideal for the modern consumer. The retro line is dedicated to empowering women and will surely become a staple for any chic wardrobe. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 90% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** Bespoke embroidery company Mad Thread Co.'s use of sustainable, vintage pieces for custom embroidered clothing showcases an opportunity for disruptive innovation in the sustainable fashion industry. - **Vintage Revival:** Mad Thread Co.'s reworked, vintage apparel line that pays homage to 90s street style presents an opportunity for disruptive innovation in the vintage apparel industry, catering to the modern consumer. - **Hyper-personalization:** Mad Thread Co.'s custom embroidered, one-of-a-kind products offer a hyper-personalized clothing experience, highlighting an opportunity for disruptive innovation in the personalized apparel industry. ### Sectors Adopting This - **Fashion:** Mad Thread Co.'s bespoke embroidery apparel falls within the fashion industry, presenting an opportunity for disruptive innovation in sustainable and vintage fashion trends. - **Apparel Customization:** Mad Thread Co.'s focus on custom embroidered, one-of-a-kind products showcases an opportunity for disruptive innovation in the apparel customization industry, offering unique and personalized clothing options. - **Vintage Fashion:** Mad Thread Co.'s reworked, vintage apparel line that pays homage to 90s street style taps into the vintage fashion industry, presenting an opportunity for disruptive innovation in reviving nostalgic fashion trends. ## Related on Trend Hunter - [Sleek Pattern-Heavy Garments](https://www.trendhunter.com/trends/damson-madder.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Multimedia Artist Menswear Capsules](https://www.trendhunter.com/trends/madewell-x-one-of-these-days.md) - [Premium Menswear Capsules](https://www.trendhunter.com/trends/classic-staples-remastered-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Viral Oversized Waistband Hoodies](https://www.trendhunter.com/trends/unfinished-apparel.md) - [Luxe Monochromatic Basics](https://www.trendhunter.com/trends/every-other-thursday.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Luxury Eco-Conscious Socks](https://www.trendhunter.com/trends/madmia.md)