# Hemp-Infused Sparkling Water Mad Tasty's Drinks are Refreshing, Functional and Low in Calories By Laura McQuarrie | Published 2019-10-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mad-tasty References: [bevnet](https://www.bevnet.com/news/2019/gallery-octobers-cbd-beverage-launches#pic-4) & [madtasty](https://madtasty.com/our-product/) Mad Tasty is a clean, hydrating beverage that's [low in calories](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers) and beneficial for inspiring creativity and supporting the body's endocannabinoid system—which is recognized as the "bridge" between the mind and body and plays an essential part in maintaining and balancing everything from mood and digestion to healthy inflammation responses. According to Mad Tasty, the drinks are designed to deliver "a unique mixture of clarity and calm without the high." The brand's beverages are [free from added sugars and sweeteners](https://www.trendhunter.com/trends/hi-seltzer) and each 12-ounce can contains 20 milligrams of [broad-spectrum hemp](https://www.trendhunter.com/trends/hempinfused-seltzer) sourced from SoRSE Technology. The base of the refreshing beverages is made with natural water, while fruit essences add interest to the drinks and form flavors like Grapefruit or Watermelon Kiwi. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 20% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Hemp-infused Beverages:** Opportunity to capitalize on the growing demand for functional beverages that incorporate hemp and CBD for health benefits. - **Low-calorie Refreshments:** Potential to develop innovative, low-calorie drink options that prioritize health and wellness without sacrificing flavor. - **Functional Ingredients in Drinks:** Potential for incorporating other functional ingredients in beverages to enhance health benefits and cater to specific consumer needs. ### Industries Being Reshaped - **Beverage Manufacturing:** Opportunity for beverage manufacturers to expand their product lines and tap into the growing market of hemp-infused drinks. - **Health and Wellness:** Potential for health and wellness industries to incorporate hemp-infused beverages as a part of a holistic approach to wellness and relaxation. - **Flavor Enhancing:** Opportunity for flavor enhancing businesses to collaborate with beverage companies in creating unique and appealing fruit essences for hemp-infused drinks. ## Related on Trend Hunter - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Hemp-Infused Sparkling Waters](https://www.trendhunter.com/trends/goodmellow.md) - [Flavorful Sugar-Free CBD Shots](https://www.trendhunter.com/trends/mad-tasty-wellness-boost.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Low-Dose Cannabis Refreshments](https://www.trendhunter.com/trends/thc-sparkling-waters.md) - [Clarifying Cannabis Refreshments](https://www.trendhunter.com/trends/hempbased-beverage.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Health-Focused Hemp Beverages](https://www.trendhunter.com/trends/pink-cloud.md) - [Mindfulness-Focused Fruity Sparkling Beverages](https://www.trendhunter.com/trends/mind-garden.md)