# Pink Sapphire Luxury Watches MAD Paris Has Given the Rolex Datejust 31 a Matte Black Design By Daniel Johnson | Published 2019-10-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mad-paris1 References: [hypebeast](https://hypebeast.com/2019/10/mad-paris-black-pink-sapphire-rolex-datejust-31-watch-release) & [mad-paris](https://www.mad-paris.com/en/) MAD Paris has created a black version of the Rolex Datejust 31, pricing the watch at $88, 222, and the 'MAD Paris x Pink Sapphire Rolex Datejust 31' is currently available at Browns. The watch is comprised of stainless steel with a black design, which contrasts with the pink hands and pink Rolex branding. Additionally, the frame was created using 100% pink sapphire stones and gives the watch a distinct look. The strap of the watch has a folding crown clasp and a link band to provide a durable clasp. The dial was reworked with a matte black design, in order to hide the mechanical movement system. The new MAD Paris timepiece is also water-resistant up to depths of 100 meters. Image Credit: Browns ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 73% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Matte Black Luxury Watches:** Creating luxury watches with a matte black design presents an opportunity for a disruptive innovation in the luxury watch industry. - **Pink Sapphire Accents:** Incorporating pink sapphire stones as accents in luxury watches opens up a disruptive innovation opportunity in the gemstone and fine jewelry industry. - **Hidden Mechanical Movements:** Developing watches with a matte black design that hides the mechanical movement system can disrupt the traditional watchmaking industry. ### Sectors Adopting This - **Luxury Watch Industry:** Luxury watch brands can explore the demand for matte black designs, offering unique timepieces that cater to modern aesthetics. - **Gemstone and Fine Jewelry Industry:** Integrating pink sapphire stones as decorative elements in luxury watches can create a disruptive innovation within the gemstone and fine jewelry industry. - **Watchmaking Industry:** Adopting hidden mechanical movements in luxury watches can introduce a disruptive innovation that changes the traditional approach to showcasing watch mechanisms. ## Related on Trend Hunter - [Premium Sapphire Watch Collections](https://www.trendhunter.com/trends/rm-7501.md) - [Posh Platinum Timepiece Models](https://www.trendhunter.com/trends/rolex-perpetual-1908-platinum.md) - [Dazzling Sapphire-Crafted Timepieces](https://www.trendhunter.com/trends/richard-mille-rm-0702.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Sand Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/remaster02.md) - [Dynamic Pink Oceanic Timepieces](https://www.trendhunter.com/trends/bioceramic-scuba-fifty-fathoms.md) - [Luxurious Limited-Edition Watches](https://www.trendhunter.com/trends/daydate.md) - [Graphic-Detailed Luxe Timepieces](https://www.trendhunter.com/trends/slawn.md) - [Vibrant Sapphire-Encrusted Watches](https://www.trendhunter.com/trends/tourbillon-skeleton-rainbow.md)