# Prime-Time Manicures 'Mad Men' Costume Designer Bottles Dramatic 'Mad Nail Cocktails' By Tajah Charles | Published 2010-10-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mad-nail-cocktails References: [bit.ly](http://bit.ly/cBX5Ff) & [stylelist](http://www.stylelist.com/2010/10/19/janie-bryant-mad-men-nailtini-nail-polish/) As 'Mad Men' wraps up another season, costume designer Janie Byrant launches her collaboration with Nailtini. Intended to resemble the rich, luxurious fabrics of [cocktail attire](https://www.trendhunter.com/trends/kate-spade-cocktail-mixers), a [collection of four nail polishes](https://www.trendhunter.com/trends/fourinone-nail-polis) is available in time for the holidays. These [Mad Nail Cocktails](https://www.trendhunter.com/trends/dnd-yes-chef) come in shades of Deauville, Bourbon Satin, French 75 and Stinger. For more fashion tips inspired by the series, Bryant will release her new book, 'The Fashion File: Advice, Tips, and Inspiration from the Costume Designer of ‘Mad Men'' next month. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 7% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Luxurious Nail Polish Collections:** Opportunity for beauty brands to create premium nail polish collections inspired by high-end fashion. - **Collaborations with TV Costume Designers:** Potential for fashion brands to collaborate with costume designers to create limited edition product lines. - **Fashion-inspired Beauty Books:** Market for beauty and fashion books that provide advice and inspiration from renowned costume designers. ### Industries Being Reshaped - **Beauty Products:** Opportunity for beauty brands to capitalize on the trend of creating high-end, fashion-inspired nail polish collections. - **Fashion Design:** Fashion brands can tap into the trend of collaborating with TV costume designers to create exclusive product lines. - **Publishing:** Opportunity for publishing companies to release more beauty and fashion books that showcase advice and inspiration from costume designers. ## Related on Trend Hunter - [Condiment-Inspired Manicures](https://www.trendhunter.com/trends/mayo-mani.md) - [QSR-Inspired Nail Kits](https://www.trendhunter.com/trends/mcdonalds-collection.md) - [Culinary Nail Polish Collections](https://www.trendhunter.com/trends/dnd-yes-chef.md) - [Spooky Movie-Themed Polishes](https://www.trendhunter.com/trends/sally-hansen-1.md) - [Glass Art-Inspired Nail Polishes](https://www.trendhunter.com/trends/glazed-glass-collection.md) - [Iced Tea-Inspired Manicures](https://www.trendhunter.com/trends/arizona-x-impress.md) - [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md) - [Pastrami-Inspired Martinis](https://www.trendhunter.com/trends/maisel-tov-martini.md) - [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md)