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# Iconic Adman Adventures
The Mad Men YouTube Game is Full of 8-Bit Retro Gaming Goodness

By Andrew Robertson | Published 2012-03-22 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/mad-men-youtube-game
References: [neatorama](http://www.neatorama.com/2012/03/21/mad-men-the-game/) & [youtube](http://www.youtube.com/thefinebros)

The Mad Men [YouTube](https://www.trendhunter.com/trends/playables) game from The Fine Brothers comes complete with pixelated characters and an amazing retro soundtrack evocative of your favorite [NES](https://www.trendhunter.com/trends/rugrats-adventures-in-gameland) games. It is a perfect way to pass time on your computer while still looking as if you're doing your work.

The Mad Men YouTube game follows Don Draper as he sets out to restore his Confidence, Inner Peace and New Ideas, all of which are needed to "restore the company!" The order in which you tackle these different areas determines which ending you will receive. The different areas that Don Draper needs to address coincide with three different characters: Pete, Peggy and Betty for Confidence, Inner Peace and New Ideas respectively.

The Mad Men YouTube game is incredibly amusing, with its amazing combination of [retro gaming aesthetics](https://www.trendhunter.com/trends/gamestation-retro) and a fabulous modern television show, this is sure to be an hour well-spent (depending on your definition of productivity).

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 33% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games)

## Key Themes

### Key Themes Behind This Trend

- **Retro Gaming Aesthetics:** Opportunity to create new games or software applications that incorporate the nostalgic look and feel of retro gaming.
- **Interactive Storytelling:** Opportunity to develop interactive narrative experiences that allow players to shape the outcomes of the story based on their choices.
- **Blending Retro and Modern Media:** Opportunity to combine elements of classic media with contemporary formats to create unique and engaging entertainment experiences.

### Where This Applies

- **Gaming:** Disruptive innovation opportunity to create and market retro-style games that appeal to nostalgia-driven gamers.
- **Entertainment:** Disruptive innovation opportunity to produce interactive multimedia experiences that bridge the gap between retro and modern media.
- **Advertising:** Disruptive innovation opportunity to leverage interactive storytelling techniques to create immersive and engaging advertising campaigns.

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