# Fictional Online Personas The 'Mad Men in the Modern Tech World' Infographic is Rather Clever By Rebecca Byers | Published 2012-04-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mad-men-in-the-modern-tech-world References: [holykaw.alltop](http://holykaw.alltop.com/mad-men-in-the-modern-tech-world-infographic) & [infolinks](http://www.infolinks.com/) The Mad Men in the Modern Tech World infographic is a clever re-imagining of the beloved show's fictional characters in the world of social media and futuristic gadgets, pairing them up with their likely tech choices, favorite apps and overall style. The hilarious infographic is by Infolinks, and includes Mad Men favorites Don Draper, Joan Harris, Peter Campbell, Peggy Olson and Roger Sterling. According to the infographic, Don Draper "doesn't do social media," Joan uses Wii Fit to maintain her curves, Peter Campbell waits in line for hours for each and every [Apple](https://www.trendhunter.com/trends/apple-data-auction-commercial) release, while Peggy is uses [Tumblr](https://www.trendhunter.com/trends/tumblr-campaign) for hosting her feminist blog. Don Draper also favors his [iPad](https://www.trendhunter.com/trends/gundam-1) and uses the Singles Around Me app for scheduling potential hookups. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 70% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Fictional Characters in Tech:** Exploring the integration of beloved fictional characters from popular media into the world of technology and social media. - **Tech Choices and Personal Style:** Examining the technological preferences and style preferences of individuals, showcasing how these factors shape their online identities. - **Infographics as Entertainment:** Utilizing infographics as a creative and humorous way to engage with popular culture and technology. ### Who This Affects Most - **Social Media:** Opportunities for social media platforms to collaborate with popular media franchises, creating interactive experiences that blend fiction and reality. - **Technology:** Innovation potential exists for tech companies to develop devices and applications that cater to the unique preferences and needs of individuals, based on their favorite fictional characters. - **Graphic Design:** Opportunities for graphic designers to create engaging and entertaining infographics that showcase the intersection of popular culture and technology. ## Related on Trend Hunter - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Tech-Infused Analog Radios](https://www.trendhunter.com/trends/retro-aesthetics-and-modern-technology.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [AI-Powered Collectible Figurines](https://www.trendhunter.com/trends/heymates.md) - [Drink Coaster Phone Cases](https://www.trendhunter.com/trends/ultimate-signalfree-party.md) - [Streaming Viewing Insights](https://www.trendhunter.com/trends/whoamitv.md) - [Nostalgic Web Browser Apps](https://www.trendhunter.com/trends/ipod-social.md) - [AI-Powered Social Media Series](https://www.trendhunter.com/trends/hard-drive-reveal.md) - [Eerie Film-Inspired Apps](https://www.trendhunter.com/trends/afterlife-generator.md)