# 60s Lifestyle Revival Mainstream Media Embraces Life in the ‘Mad Men' Era By Shelby Lee Walsh | Published 2009-07-29 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mad-men-era-revival-1950s References: [life](http://www.life.com/image/3428470/in-gallery/24921/playboy-bunnies-the-early-years) It seems everything [1960s is coming back into style](https://www.trendhunter.com/trends/retro-collection). Some attribute this phenomenon to the popular television series, Mad Men, which is set in the early 60s and tracks Don Draper as an ad executive. The show even came out with a popular online game which lets you ‘Mad Men Yourself’ into a 60s-era look. Even Life Magazine has hopped on the bandwagon by publishing these old photos from the early years of [Playboy](https://www.trendhunter.com/trends/playboy-magazine-1). I’ll tell you one thing, if anyone misses the 1960s, it’s Hugh Hefner. Take a look at the photos to see some [vintage Playboy photos](https://www.trendhunter.com/trends/studio-54). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 87% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **60s Fashion Resurgence:** Opportunity to capitalize on the rising demand for 1960s fashion styles and designs. - **Retro Advertising Campaigns:** Chance to create marketing campaigns that evoke the nostalgia of the Mad Men era and appeal to consumers seeking a vintage aesthetic. - **Nostalgic Online Gaming Experiences:** Potential to develop online games and virtual experiences that allow users to immerse themselves in the 60s era, catering to the growing interest in retro gaming. ### Industries Being Reshaped - **Fashion:** Fashion retailers and designers can tap into the revived interest in 60s fashion and offer clothing and accessories with a retro twist. - **Marketing and Advertising:** Advertising agencies can utilize the popularity of Mad Men and the 60s aesthetic to create compelling campaigns that resonate with consumers. - **Gaming and Entertainment:** The gaming industry can create new experiences and platforms that let players explore and interact with the 60s era, taking advantage of the nostalgia trend. ## Related on Trend Hunter - [Relaunched NSFW Digital Publications](https://www.trendhunter.com/trends/playboy-magazine-1.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Classic Ad Campaign Revivals](https://www.trendhunter.com/trends/seagrams-7-crown.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Hipster Era Photography Books](https://www.trendhunter.com/trends/the-cobrasnake-y2ks-archive.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Retro Music Platforms](https://www.trendhunter.com/trends/retro-play.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md)