# TV Drama Series Dolls Mattel Creates ‘Mad Men' Barbie Dolls By Luisa Amanda Gomes | Published 2010-03-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/mad-men-barbie-dolls References: [newslite](http://newslite.tv/2010/03/11/mad-men-barbie-dolls-produced.html) & [amctv](http://www.amctv.com/originals/madmen/) These ‘Mad Men’ Barbie dolls immortalize your favorite characters from the AMC hit TV show 'Mad Men.' This [collection of dolls](https://www.trendhunter.com/trends/wicked-for-good) is almost as epic as the time [Mattel Barbietized](https://www.trendhunter.com/trends/mattel-2) the cast of 90210 back in the 90s. Created by Barbie designer Robert Best, the [Mad Men Barbie dolls](https://www.trendhunter.com/trends/bratz-x-clueless-doll) include Don Draper, his wife Betty Draper, Roger Sterling and bombshell office manager Joan Holloway. Fans of the TV show can not only collect these Barbies, but reenact their favorite scenes. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 6% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Key Themes Behind This Trend - **TV Show-inspired Doll Collections:** Creating a doll collection based on popular TV shows or movies can be a lucrative business opportunity for toy companies. - **Nostalgic Brand Collaborations:** Working with iconic brands like Barbie can help TV networks or movie studios capitalize on nostalgia and boost merchandising revenue. - **Cross-industry Collaborations:** Collaborating with unlikely partners can create buzz and excitement around a product release, as seen with Mattel partnering with a major cable television network such as AMC. ### Where This Applies - **Toy:** Toy companies can capitalize on the popularity of television shows and movies by creating merchandise and collectibles for fans. - **Entertainment:** Collaborating with toy companies such as Mattel can help TV networks and movie studios leverage merchandising deals for additional revenue streams. - **Advertising:** Creating promotional merchandise like TV show-inspired dolls can be a creative way for brands to reach consumers and promote their products or services. ## Related on Trend Hunter - [Modeling Dough Fashion Dolls](https://www.trendhunter.com/trends/playdoh-barbie.md) - [Glamorous Collector Dolls](https://www.trendhunter.com/trends/barbie-by-american-girl.md) - [Inspiring Role Model Dolls](https://www.trendhunter.com/trends/barbie-role-models.md) - [Show-Inspired Collectible Dolls](https://www.trendhunter.com/trends/squid-game-collectibles.md) - [Film-Inspired Bright Doll Houses](https://www.trendhunter.com/trends/mini-mojo-dojo-casa-house.md) - [Toy-Themed Film Figurines](https://www.trendhunter.com/trends/funko-pop-movies-barbie.md) - [Celebrative Doll-Inspired Donuts](https://www.trendhunter.com/trends/barbiethemed-donuts.md) - [Celebratory Monochromatic Dolls](https://www.trendhunter.com/trends/65th-anniversary-barbie-signature-doll-collection.md) - [Career Aspiration Doll Collections](https://www.trendhunter.com/trends/dream-besties.md)