# Maddening Love-Inspired Jewelry Maria Nilsdotter's Mad Love Collection Takes a Darker Approach By Ell Smith | Published 2021-02-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mad-love-collection References: [hypebae](https://hypebae.com/2021/2/maria-nilsdotter-mad-love-jewelry-collection-valentines-day-arvida-bystrom) & [marianilsdotter](https://marianilsdotter.com/product-category/new-arrivals/) Swedish jewelry designer Maria Nilsdotter's Mad Love collection takes a different approach to Valentine's Dayrelated jewelry collections. The holiday tends to elicit similar tropes and motifs. Common imagery includes flowers, hearts and love-filled messages. Instead, this line aimed to embody the "magical thinking surrounding love and the madness it can cause". The end result is a magical collection that emphasizes the whimsical. Standouts from the collection include a black broken heart pendant necklace, various vials and jars to elicit a potion-like aesthetic, silver envelopes with the words 'Hate You' etched into them, and more. The line consists of necklaces, bracelets, earrings, rings and more, offering something to suit anyone's aesthetic. The pieces are available to shop online. Image Credit: Maria Nilsdotter ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 16% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What's Driving This Trend - **Dark Love-inspired Jewelry:** Opportunity for jewelry designers to create unconventional Valentine's day collections. - **Magical Potion-inspired Accessories:** Opportunity for accessory designers to incorporate potion-related motifs into their collections. - **Whimsical Message-inspired Jewelry:** Opportunity for jewelry designers to experiment with unconventional messages on their pieces. ### Who This Affects Most - **Jewelry Design:** Jewelry designers can experiment with unconventional motifs and messages. - **Accessory Design:** Accessory designers can experiment with potion-related motifs. - **Fashion Retail:** Fashion retailers can appeal to consumers looking for unconventional Valentine's day items. ## Related on Trend Hunter - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Heart-Shaped Jewelry Collections](https://www.trendhunter.com/trends/heartshaped-jewelry.md) - [Valentine’s Day Jewelry Collections](https://www.trendhunter.com/trends/valentines-day-jewelry-collections.md) - [Empowering Valentine's Day Collabs](https://www.trendhunter.com/trends/olaeda-x-sarah-ostiguy.md) - [Curated V-Day Jewelry Assortments](https://www.trendhunter.com/trends/act-of-selflove.md) - [Curated High-End V-Day Collections](https://www.trendhunter.com/trends/valentines-day-gift-selection.md) - [Empowering Love-Themed Jewelry](https://www.trendhunter.com/trends/heart-on-lock.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Romantic Curated Jewelry Collections](https://www.trendhunter.com/trends/valentines-day-jewelry1.md)