# Experimental Beer Beverages Mad Jack Now Makes Hard Root Beer and Ginger-Flavored Lager By Laura McQuarrie | Published 2016-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mad-jack References: [edmontonjournal](http://www.edmontonjournal.com/business/cnw/release.html?rkey=20160331C5102&filter=5599&__lsa=9e9f-985f) & [madjack](http://www.madjack.ca/) After the Mad Jack Premium Apple Lager was introduced to Canada last year, it became award-winning and one of the most popular flavored malt beverages on the market. Now, Mad Jack is continuing to push the envelope with the all-new [Mad Jack Premium Hard Root Beer](https://www.trendhunter.com/trends/jolt-root-beer) and Mad Jack Premium [Ginger Flavoured Lager](https://www.trendhunter.com/trends/spiced-rum-ginger-beer). The hard soda beverage has comforting notes of cinnamon, cloves, wintergreen, anise and vanilla bean, while the ginger-flavored lager boasts an unexpected hint of lime. Both beverages are brewed in Canada and consist of 5% alcohol by volume. On what's driving the expansion of Mad Jack, Marketing Manager Madeline Burch says: "Taste palates continue to evolve, increasing the demand for [sweeter alcohol-based beverages](https://www.trendhunter.com/trends/social-pop-hard-soda) while also paving the way for more creative experimentation." ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 39% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Flavored Malt Beverages:** Disruptive innovation opportunities in creating unique and appealing flavors for malt beverages. - **Hard Soda Beverages:** Disruptive innovation opportunities in reimagining traditional soda flavors in an alcoholic context. - **Experimentation in Beverage Flavors:** Disruptive innovation opportunities in pushing the boundaries of taste palates to cater to evolving consumer preferences. ### Industries Being Reshaped - **Alcoholic Beverage Industry:** Disruptive innovation opportunities in developing and marketing innovative and unique alcoholic beverages. - **Flavored Malt Beverage Industry:** Disruptive innovation opportunities in the creation of new and exciting flavored malt beverages to cater to consumer demands. - **Craft Beer Industry:** Disruptive innovation opportunities in expanding the craft beer market by introducing new and unconventional flavors like ginger-lime lager. ## Related on Trend Hunter - [Fan-Favorite Hard Soda Flavors](https://www.trendhunter.com/trends/hard-mtn-dew-baja-blast.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Southern-Style High-ABV Beverages](https://www.trendhunter.com/trends/jack-daniels-country-cocktails-bolder.md) - [Festive Mojito Lagers](https://www.trendhunter.com/trends/spicy-boi.md) - [Refreshing Hard Iced Teas](https://www.trendhunter.com/trends/refreshing-hard-iced-teas.md) - [Soda-Inspired Alcoholic Refreshments](https://www.trendhunter.com/trends/svns-hard-7up.md) - [Lighter Hard Ciders](https://www.trendhunter.com/trends/crisp-imperial-hard-cider.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md) - [Malt Alcohol Beverages](https://www.trendhunter.com/trends/the-beast-unleashed.md)