# Industrial Brewery Interiors Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos By Riley von Niessen | Published 2016-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mad-giant References: [haldanemartin.co.za](http://haldanemartin.co.za/mad-giant-craft-beer/?utm_campaign=mad-giant-interior-july-2016&utm_medium=email&utm_source=press-release&utm_source=Haldane%20Martin%20Newsletter&utm_campaign=ef874dad27-Mad_Giant_press_release7_8_2016&utm_medium=email&utm_term=0_7b15744fe4-ef874dad27-261612205) & [haldanemartin.co.za](http://www.haldanemartin.co.za) 'Mad Giant' is a South African brewery and the subject of a bold design created by 'Haldane Martin.' In order to create the space, designers took an [80-year-old shed](https://www.trendhunter.com/trends/ironworks-caf) and allowed its [exposed steel supports](https://www.trendhunter.com/trends/glassbrick-apartment) to work with the ethos of the beer brand. As the company explains, the interior for the project was inspired by oversized and industrial elements, working to create a look that references a strong DIY culture and a sense of freedom that inspired the brand's product. This works to reflect the values of Mad Giant, with the [craft beer brand](https://www.trendhunter.com/trends/all-day-ipa) boasting a unique flavor that's a result of its maker's boundless creative mind and love for experimentation. With this, the Johannesburg brewery welcomes its patrons to participate in an adventurous and open experience that's complemented by Haldane Martin's design. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 48% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Industrial Interiors:** Creating industrial-themed interiors that reflect a brand's ethos and values. - **DIY Culture:** Incorporating oversized and industrial elements to evoke a strong DIY culture in interior design. - **Craft Beer Experience:** Designing brewery interiors that enhance the adventurous and open experience of craft beer consumption. ### Where This Applies - **Interior Design:** Opportunities for interior designers to specialize in creating industrial-themed spaces that reflect a brand's identity and values. - **Craft Beer:** Craft beer companies can focus on designing brewery spaces that enhance the overall consumer experience and align with their brand ethos. - **Hospitality:** Restaurants, bars, and breweries can attract customers by creating unique and adventurous experiences through their interior design. ## Related on Trend Hunter - [Concealed Modern Barrel Stores](https://www.trendhunter.com/trends/studio-nine-architects.md) - [Galvanized Beer Hall Facades](https://www.trendhunter.com/trends/camden-town-brewery-1.md) - [Grocery Store-Converted Breweries](https://www.trendhunter.com/trends/dassai-brewery.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [History-Inspired Modern Taprooms](https://www.trendhunter.com/trends/talea-west-village.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Industrial Café Interiors](https://www.trendhunter.com/trends/e-blue-bottle-coffee-west-bund.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md)