# Upcycled Botanical Gins Mad City Botanical Rum Uses a Natural By-Product of the Sugar Industry By Laura McQuarrie | Published 2020-07-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/mad-city-botanical-rum References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2020/07/foxhole-spirits-creates-botanical-rum/) & [foxholespirits](https://www.foxholespirits.com/store/mad-city-rum-p88t8) Mad [City](https://www.trendhunter.com/trends/3d-biotissues-and-seawith) Botanical Rum is a product from Foxhole Spirits that's said to take "white rum to new and extraordinary heights" and it does to in a way that blends [four certified fair trade rums](https://www.trendhunter.com/trends/fair) from Jamaica, Guyana, Dominican Republic and Barbados. The product also boasts [sugar cane molasses](https://www.trendhunter.com/trends/single-estate-series), which is a natural by-product of the sugar industry. By combining these unique ingredients, Foxhole Spirits clarifies that this isn't a flavored or spiced rum but something that is deserving of a category of its own. As James Oag-Cooper, co-founder and managing director of Foxhole Spirits, describes: “Our goal has always been to prove that using sustainably-sourced, surplus materials can create spirits better than those that use grown for, single-purpose materials." Image Credit: Mad City ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Upcycled Spirits:** Utilizing surplus or by-products to create new and unique spirit categories. - **Fair Trade Alcohol:** Blending certified fair trade rums from various countries to create innovative alcohol products. - **Natural Ingredient Spirits:** Creating new and distinctive spirit flavors by utilizing natural by-products or unique ingredients. ### Sectors Adopting This - **Spirits Industry:** Innovations in sustainable sourcing, fair trade, and utilizing new ingredients to create unique product categories. - **Agricultural Industry:** New revenue streams from utilizing by-products and surplus materials from crops for use in the spirits industry. - **Fair Trade Organizations:** Promoting fair trade partnerships and collaborations for the production of innovative and sustainable alcohol products. ## Related on Trend Hunter - [Next-Gen Rum Spirits](https://www.trendhunter.com/trends/dropworks.md) - [Floral Dandelion-Spiced Rum](https://www.trendhunter.com/trends/warners-distillery.md) - [Sugarcane Artisan Spirits](https://www.trendhunter.com/trends/otherland-society.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Upcycled Cocktail Syrups](https://www.trendhunter.com/trends/clean-label-syrups.md) - [Bison Grass-Infused Rums](https://www.trendhunter.com/trends/bison-grass-infused-rum.md) - [Naturally Flavored Rum Spirits](https://www.trendhunter.com/trends/rumsum.md) - [Gorilla-Saving Rum Ranges](https://www.trendhunter.com/trends/karisimbi-rum.md) - [Cask-Strength American Rums](https://www.trendhunter.com/trends/mainland-rum.md)