# Egg-Shaped Cultural Centers MAD Architects Unveiled Its New Proposal That Will Transform Hollywood By Francesca Mercurio | Published 2021-09-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/mad-architects References: [archinect](https://archinect.com/news/article/150281681/mad-architects-proposes-a-tree-filled-office-of-the-future-in-the-heart-of-hollywood) [MAD](https://www.trendhunter.com/trends/zgc-international-innovation-center) Architects unveiled a large-scale design proposal to be erected in the heart of Los Angeles' [Hollywood](https://www.trendhunter.com/trends/hollyhock-house) district. MAD Architects' new design proposal has the potential of completely redefining the Hollywood landscape. The firm's 500 million dollar proposal takes the form of an unusually shaped, 22-storied edifice. The shape almost resembles an egg and features an exterior clad in textured glass. Integrated into each floor are robust landscaped gardens that are visible from the exterior. Moreover, the elevators have been designed to sit externally and run up and down the building's spine. Dubbed The Star, this building will be used as an office space that promotes and cultivates culture and creativity. The architects believe this building has the potential to become an [iconic Hollywood landmark](https://www.trendhunter.com/trends/grand-ballroom). Image Credit: MAD Architects ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 34% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Cultural Center Innovations:** Design proposals for large-scale cultural centers, like MAD Architects' new proposal, present opportunities to redefine public spaces and drive cultural and creative industries. - **Robust Landscaping:** MAD Architects' incorporation of robust landscaped gardens integrated into each floor is a trend that opens opportunities for integrating green spaces and indoor gardens in commercial and public spaces. - **External Elevators:** The use of external elevators, like those in MAD Architects' proposal, presents a trend that can redefine building design and provide unique experiences for occupants and visitors alike. ### Where This Applies - **Architecture & Urban Planning:** Incorporating innovative design concepts and shapes, like The Star, into large-scale building proposals can revolutionize the architecture and urban planning industry. - **Creative & Cultural Industries:** The Star's promotion of culture and creativity shows disruptive innovation opportunities to build spaces that allow creative industries to thrive. - **Green Space & Landscaping:** Integrating robust landscaping and green space, like the gardens in The Star, in commercial and public spaces is a trend that can redefine the landscaping and horticulture industry. ## Related on Trend Hunter - [Futuristic Cultural Spaces](https://www.trendhunter.com/trends/the-lucas-museum-of-narrative-arts.md) - [Clover-Style Conference Center Designs](https://www.trendhunter.com/trends/zgc-international-innovation-center.md) - [Futuristic Factory Rooftop Extensions](https://www.trendhunter.com/trends/the-ark-extension.md) - [Fly Saucer-Shaped Structural Buildings](https://www.trendhunter.com/trends/the-never-hut.md) - [Dynamic Installation Science Museums](https://www.trendhunter.com/trends/hainan-science-museum.md) - [Water Flow-Inspired Art Buildings](https://www.trendhunter.com/trends/nanhai-arts-center.md) - [Captivating Facade Residential Buildings](https://www.trendhunter.com/trends/one-river-north.md) - [Sustainable Dynamic Hilltop Buildings](https://www.trendhunter.com/trends/ro54.md) - [Obscure Olive Oil Mill-Museums](https://www.trendhunter.com/trends/la-almaraza.md)