# Immersive Thanksgiving Parade Videos The Macy's Thanksgiving Day Parade Will Stream in 360 Degrees By Joey Haar | Published 2016-11-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/macys-thanksgiving References: [engadget](https://www.engadget.com/2016/11/22/macys-thanksgiving-day-parade-360-stream/) & [youtube](https://www.youtube.com/watch?v=pFuSNqsZCHI) The [Macy's](https://www.trendhunter.com/trends/macys-mstylelab) Thanksgiving Day Parade is one of the most celebrated events during the American statutory holiday, and so [Verizon](https://www.trendhunter.com/trends/snapchats-holiday-market) is working to bring it to more people than ever. Verizon, NBC Universal and Macy's are partnering to stream a 360-degree video of the Macy's Thanksgiving Day Parade live on [YouTube](https://www.trendhunter.com/trends/youtube-tv-1) during the event. For decades, the New York parade has been a spectacular attraction. Indeed, the parade has been a live broadcasting event on television for decades as well. However, with the growing prominence of immersive media such as 360-degree video, Verizon is offering a way for more people to feel like they're in the middle of the parade -- even if they're halfway across the country. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Streaming:** The use of 360-degree video technology will increase demand for livestreaming of events, concerts and shows making them more accessible to larger and diverse audiences. - **Virtual Events:** As immersive viewing experiences become more widespread, there will be increased demand for virtual versions of events and activities that can be accessed from anywhere around the world. - **Immersive Storytelling:** With the growth of immersive streaming and virtual events, there will be greater focus on immersive storytelling techniques in advertising and marketing to attract consumers with more engaging experiences. ### Sectors Adopting This - **Live Event Broadcasting:** The broadcasting of live events such as sports, concerts and shows could use immersive streaming technology to increase viewership and create new revenue streams. - **Tourism and Travel:** Virtual tours and travel experiences in popular destinations could be made more immersive and engaging using 360-degree video technology. - **Advertising and Marketing:** The use of immersive storytelling techniques in advertising and marketing could create more engaging and effective digital campaigns that capture consumers' attention. ## Related on Trend Hunter - [Centralized Metropolitan Hotels](https://www.trendhunter.com/trends/new-york-hilton-midtown.md) - [Viral Collectible Toy Floats](https://www.trendhunter.com/trends/labubu-and-friends.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Sizable Cruis Parade Floats](https://www.trendhunter.com/trends/alaskan-theme.md) - [Immersive Virtual Marathons](https://www.trendhunter.com/trends/virtual-marathon.md) - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market.md) - [NYE Party Metaverses](https://www.trendhunter.com/trends/vnye.md) - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Miniscule Parade Floats](https://www.trendhunter.com/trends/the-littlest-float.md)