# Re-Imagined Thanksgiving Parades Macy's Thanksgiving Day Parade is Reimagined in Light of COVID By Ell Smith | Published 2020-09-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/macys-thanksgiving-day References: [adweek](https://www.adweek.com/brand-marketing/macys-thanksgiving-parade-reimagined-covid-19/) & [macys](https://www.macys.com/social/parade/) Any event that draws large crowds has been cancelled this year, so [Macy's](https://www.trendhunter.com/trends/friends-and-family-sale) Thanksgiving Day Parade had to get creative in order to keep the iconic American tradition alive. COVID-19 altered the plans of many industries, but Macy's isn't letting this stop them from putting on a great show in way that keeps people safe and socially distant. Instead of a traditional two and a half mile route throughout New York City, the parade will be replaced by a string of events that take place outside of [Macy's flagship store](https://www.trendhunter.com/trends/macys-flower-show). The events will also be streamed on television. Perhaps now more than ever consumers need an event to look forward to, and this [re-imagined parade](https://www.trendhunter.com/trends/nba-jingle-hoops) is exactly that. Image Credit: Getty Images ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 69% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Virtual Events:** The re-imagined Thanksgiving parade showcases the potential for virtual events to replace traditional in-person gatherings in the future. - **Creative Broadcasting:** The use of alternative broadcasting methods like streaming to reach a wider audience presents an opportunity for businesses to engage with customers in new and innovative ways. - **Safe Experiences:** The shift towards outdoor and socially distant events highlights the growing demand for safe experiences that can still bring people together. ### Who This Affects Most - **Event Planning:** Event planning professionals can explore the emerging trend of virtual events and incorporate creative broadcasting techniques to create unique and engaging experiences for clients. - **Broadcasting:** Broadcasting companies can capitalize on the popularity of streaming and develop innovative ways to deliver content to a larger audience. - **Hospitality:** Hotels, resorts, and other hospitality businesses can adapt to the demand for safe experiences by offering outdoor and socially distant events for their guests. ## Related on Trend Hunter - [Viral Collectible Toy Floats](https://www.trendhunter.com/trends/labubu-and-friends.md) - [Miniscule Parade Floats](https://www.trendhunter.com/trends/the-littlest-float.md) - [Centralized Metropolitan Hotels](https://www.trendhunter.com/trends/new-york-hilton-midtown.md) - [Sizable Cruis Parade Floats](https://www.trendhunter.com/trends/alaskan-theme.md) - [Miniature Parade Floats](https://www.trendhunter.com/trends/littlest-float.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Seasonal Thanksgiving Dining Experiences](https://www.trendhunter.com/trends/thanksgiving-dining-experience.md) - [Flower-Centric Events](https://www.trendhunter.com/trends/macys-flower-show.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md)