# Pride Equality Ads The Macy's Pride + Joy Campaign Celebrates National LGBTQ Month By Jana Pijak | Published 2015-07-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/macys-pride-joy References: [www1.macys](http://www1.macys.com/m/campaign/sitelets/pride/index) The [Macy's Pride](https://www.trendhunter.com/trends/macys-1) + Joy campaign encourages equality and was launched in celebration of National [LGBTQ](https://www.trendhunter.com/trends/2025-pride-campaign) Month. The retail giant's June 2015 campaign not only celebrated national pride but was also presented in time for the American senate's recent passing of a gay marriage bill that allows equal marriage rights for all. Sharing the values of America's LGBTQ community, the Macy's Pride + Joy campaign was not only an inclusive initiative put forth by the popular retailer but also connected consumers to a web platform that featured access to exclusive Pride events, parties and empowering lectures. Teaming up with LGBTQ influencers, Macy's also supported charitable organizations with their powerful campaign, including the [Trevor Project](https://www.trendhunter.com/trends/fourpiece-bracelet-set) -- a charity that helps save young lives by empowering teens who are dealing with adversity because of their sexuality. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Campaigns:** The Macy's Pride + Joy campaign showcases the growing trend of brands embracing inclusivity and celebrating LGBTQ rights. - **Connecting with Consumers:** The campaign's web platform exemplifies the trend of brands leveraging digital platforms to connect consumers with exclusive events and experiences. - **Collaborating with Influencers:** Macy's partnership with LGBTQ influencers highlights the trend of brands recognizing the influence and impact of social media influencers in driving awareness and support for important causes. ### Sectors Adopting This - **Retail:** The Macy's Pride + Joy campaign demonstrates how retailers can effectively align their brand values with social causes to create meaningful connections with consumers. - **Event Management:** The campaign's focus on exclusive Pride events and parties highlights the opportunity for event management companies to curate unique experiences for the LGBTQ community. - **Nonprofit Organizations:** The collaboration between Macy's and the Trevor Project showcases the potential for nonprofit organizations to form partnerships with brands to amplify their missions and impact. ## Related on Trend Hunter - [Pride-Celebrating Skincare Campaigns](https://www.trendhunter.com/trends/2025-pride-campaign.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Pride-Supporting Cosmetic Campaigns](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga.md) - [Celebrity Pride Partnerships](https://www.trendhunter.com/trends/happy-hippie-partnership.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Pride Month Cosmetic Campaigns](https://www.trendhunter.com/trends/nivea-proud-in-your-skin.md) - [Senior-Friendly Pride Campaigns](https://www.trendhunter.com/trends/seniorfriendly-pride.md)