# Virtual Shopping Experiences Macy's Magic Fitting Room Makes Trying on Clothes Convenient By Meghan Young | Published 2010-10-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/macy-s-magic-fitting-room References: [dvice](http://dvice.com/archives/2010/10/who-needs-to-un.php) & [news.cnet](http://news.cnet.com/8301-17938_105-20019548-1.html) Attention all New Yorkers, your clothes shopping experience just got easier thanks to [Macy's Magic](https://www.trendhunter.com/trends/macys-mstylelab) Fitting Room. You may still have to wait in line to use it, but now you won't have to strip three or four times before deciding what items to take home. Macy's Magic Fitting Room just shows that shoppers are embracing hi-tech devices. All they need to do now is implement a similar program into [online shopping sites](https://www.trendhunter.com/trends/virtual-tryon-for-online)! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 26% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Virtual Fitting Rooms:** Retailers can implement virtual fitting rooms on their online platforms for customers to try on clothes virtually and increase online sales. - **Augmented Reality Shopping:** Augmented reality can be integrated into shopping experiences to create a unique and immersive experience for customers. - **Smart Mirror Technology:** Smart mirrors can be installed in fitting rooms to provide customers with product recommendations, alternative outfits and additional styling tips. ### Industries Being Reshaped - **Retail:** Innovative technologies can be implemented in retail stores to improve the shopping experience and increase sales. - **E-commerce:** E-commerce platforms can integrate virtual fitting rooms and augmented reality to provide customers with an immersive experience, increase engagement and reduce product returns. - **Fashion:** Smart mirror technology and virtual fitting rooms can be applied in the fashion industry to revolutionize the way customers shop for clothes. ## Related on Trend Hunter - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Instant Virtual Fitting Tools](https://www.trendhunter.com/trends/heybeauty-ai-tryon-copilot.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md)