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# Controversial Mega Rumors
MacWorld 2009 Hackers Announce Steve Jobs is Dead

By Bianca | Published 2009-01-07 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/macworld-2009-hacked-steve-jobs-dead
References: [telegraph](http://www.telegraph.co.uk/scienceandtechnology/technology/apple/4160810/Macworld-2009-Hackers-make-spoof-annnouncement-of-Steve-Jobs-death.html)

The MacWorld 2009 blog stating Steve Jobs had died during the event's keynote speech, a shock to many [Apple](https://www.trendhunter.com/trends/iphone-2g) fans who were following the event live. After months of buzz of Jobs' deteriorating health, there was legitimate reason to be concerned.

Fortunately, it turned out to be a not-so-funny joke as the MacWorld 2009 blog was hacked by pranksters who posted an article to build on rumors that the [Apple CEO](https://www.trendhunter.com/trends/apple-2025-pride-collection) is concerningly ill.

Steve Jobs had already canceled his MacWorld 2009 keynote (he blames his illness on hormone imbalance), a huge disappointment to many of the conference and expo attendees. Perhaps this was their way of seeking revenge?

Trend Hunter has seen a lot of [pranks and hoaxes](https://www.trendhunter.com/trends/eight-oclock-coffee). For a recap on the best (and worst) of these, check out the related clusters below.

If you’re looking for more MacWorld 2009 coverage, check for updates on [Techopolis](http://www.techopolis.com/)in the coming days.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 53% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [World News](https://www.trendhunter.com/worldnews)

## Key Themes

### Key Themes Behind This Trend

- **Pranks-and-hoaxes:** Opportunities for creating viral content through innovative and unique pranks and hoaxes.
- **Fake-news:** Opportunities for creating impactful fake news to promote brands or gain attention.
- **Rumor-mongering:** Opportunities for influencing and shaping consumers' perceptions by spreading rumors.

### Where This Applies

- **Marketing-and-advertising:** Innovative marketing strategies that leverage viral content, fake news, and rumor mongering to generate brand awareness.
- **Journalism:** The potential for fake news and rumors to disrupt traditional journalism and the need for responsible reporting to counter it.
- **Technology:** The need to safeguard against hacking and cyber threats in today's technology-driven world.

## Related on Trend Hunter

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- [Interactive Hologram Tributes](https://www.trendhunter.com/trends/la-comic-con.md)
- [Repurposed Vintage Apple Computers](https://www.trendhunter.com/trends/repurposed-vintage-apple-computers.md)
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