# Durable Lightweight Concealers MAC's Waterweight Concealer Offers Natural and Buildable Coverage By Ell Smith | Published 2018-01-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/macs-waterweight-concealer References: [hypebae](https://hypebae.com/2018/1/mac-studio-waterweight-concealer) & [maccosmetics](https://www.maccosmetics.com/) Any makeup wearer knows that the consistency of a product is just as important as its coverage and after [MAC's](https://www.trendhunter.com/trends/strobe-dewy-skin-tint) Waterweight concealer drops tomorrow, consumers will no longer have to compromise between the two. This product was modeled after the brand's incredibly successful [Studio Waterweight](https://www.trendhunter.com/trends/the-gbl-porco-rosso) foundation, which was released in 2015. Perfect for covering up dark circles or disguising some pesky acne, this concealer is said to offer a natural and buildable coverage that's still lightweight enough to help an individual feel natural and carefree. Those looking for more coverage can still use the [lightweight concealer as a foundation](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation), or, can pair the product with the brand's Strobe Cream, to achieve "the ultimate glow." This product will be available in-store and online. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 25% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural and Buildable Coverage:** Disruptive innovation opportunity: Develop lightweight concealer formulas that offer natural coverage while still being buildable for customizable looks. - **Multi-purpose Makeup Products:** Disruptive innovation opportunity: Create makeup products that can serve multiple purposes, such as using a lightweight concealer as a foundation or combining it with other products for different effects. - **Weightless Cosmetics:** Disruptive innovation opportunity: Explore the development of weightless cosmetics that provide effective coverage and a natural feel without compromising on durability. ### Where This Applies - **Cosmetics:** Disruptive innovation opportunity: Innovate within the cosmetics industry by creating lightweight concealers that offer natural coverage, buildable formulas, and multi-purpose applications. - **Skincare:** Disruptive innovation opportunity: Bridge the gap between skincare and makeup by developing lightweight concealers that provide coverage while also nourishing and protecting the skin. - **Beauty Technology:** Disruptive innovation opportunity: Combine beauty technology advancements with cosmetics to create weightless concealers that utilize innovative ingredients or application methods for enhanced performance. ## Related on Trend Hunter - [Creamy Liquid Concealers](https://www.trendhunter.com/trends/revitalize-hydra-concealer.md) - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md) - [Gel-to-Cream Complexion Sticks](https://www.trendhunter.com/trends/hydro-grip-gel-concealer.md) - [Superfruit Skincare Concealers](https://www.trendhunter.com/trends/creaseless-creamy-concealer.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Shea Butter-Infused Skin Tints](https://www.trendhunter.com/trends/strobe-dewy-skin-tint.md)