# Glowing Revived Cosmetic Collections MAC's Supreme Beam Collection Makes a Bold Statement By Ell Smith | Published 2018-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/macs-supreme-beam References: [hypebae](https://hypebae.com/2018/8/mac-supreme-beam-makeup-collection-hyper-real-foundation) & [maccosmetics](https://www.maccosmetics.com/collections-supreme-beam) Those looking to shine no matter what the season should look no further than Mac's Supreme Beam collection, which enables makeup wearers to achieve a [seamless glow](https://www.trendhunter.com/trends/glow-reimagined) that's sure to turn some heads. The expansive range includes some fan-favorite items, including the cosmetic brand's Hyper Real foundation, which hasn't been retailed in over 10 years. All of the featured products are perfect for helping one achieve a healthy looking glow that can range from subtle to bold. Other items in the line include iridescent loose power, that can be applied as a highlighter or a finishing powder and a new product - the [Grand Illusion liquid lipstick](https://www.trendhunter.com/trends/lip-color-collection) which arrives in 10 uniquely bright shades. All products retail for an affordable price point between $21 and $31 USD. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 23% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Seamless Glow:** Opportunity for innovative products that provide a seamless, healthy-looking glow. - **Revived Collections:** Opportunity to bring back discontinued products and create nostalgia-driven collections. - **Affordable Pricing:** Opportunity to offer high-quality cosmetic products at affordable price points. ### Who This Affects Most - **Cosmetics:** Opportunity for cosmetic brands to develop glow-enhancing products and revive popular discontinued items. - **Beauty:** Opportunity for beauty brands to capitalize on the trend of achieving a seamless, healthy-looking glow. - **Fashion:** Opportunity for fashion brands to collaborate with cosmetic brands and create innovative makeup collections. ## Related on Trend Hunter - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [High-End Highlighter Collections](https://www.trendhunter.com/trends/gucci-glow-highlighter.md) - [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md) - [Metallic Jelly Highlighters](https://www.trendhunter.com/trends/jelly-slime-all-over-highlighter.md) - [Glow-Boosting Skin Tints](https://www.trendhunter.com/trends/bright-light-face-glow.md) - [Gold-Themed Cosmetics Calendars](https://www.trendhunter.com/trends/24k-holiday-advent-calendar.md) - [Dazzling Lipstick Collections](https://www.trendhunter.com/trends/in-the-spotlight-collection.md) - [Luxurious Glow-Enhancing Capsules](https://www.trendhunter.com/trends/bronze-and-glow.md) - [Natural Luxurious Makeup Collections](https://www.trendhunter.com/trends/les-beiges-collection.md)