# Personalized Macronutrient Foods The MySmart Foods by Usana Offers a Customized Protein Program By M | Published 2016-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macronutrient-food References: [prnewswire](http://www.prnewswire.com/news-releases/usanainc-launches-clean-and-personalized-foods-line-mysmartfoods----the-macronutrient-solution-to-a-healthy-lifestyle-300268191.html) & [usana](https://www.usana.com/) [Usana](https://www.trendhunter.com/trends/protein-creatine-mix) is a natural supplement brand that has unveiled a new sister meal prep line comprised of macronutrient foods called MySmart Foods. The line contains protein-enriched [meal replacements, bars and shakes](https://www.trendhunter.com/trends/arla-protein-food-to-go) customize to each consumer's personal needs and sustenance requirements with pure protein produced tailored to a variety of lifestyles. The program is designed to offer consumers pure and transparent protein product that are geared towards their specific lifestyle. The rage includes a mix of [protein powders, bars and supplements](https://www.trendhunter.com/trends/plantbased-protein-powders1) that are designed to bring back balance into one's diet using naturally sourced products. Consumers are able to customize their program and choose between a protein base of either whey, soy or plant. Then they choose their flavor and energy booster, to suit their diet and lifestyle. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 83% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Personalized Macronutrient Foods:** The MySmart Foods line by Usana offers customized protein-enriched meal replacements, bars, and shakes tailored to individual needs and sustenance requirements. - **Pure and Transparent Protein Products:** The MySmart Foods program provides consumers with protein powders, bars, and supplements made from naturally sourced ingredients, allowing for a healthier and more personalized diet. - **Customizable Protein Bases and Flavors:** Consumers can choose between whey, soy, or plant-based protein for their MySmart Foods, and also select their preferred flavor and energy booster, providing tailored options for various diets and lifestyles. ### Industries Being Reshaped - **Health and Wellness:** The MySmart Foods program addresses the growing demand for personalized nutrition and healthier food options in the health and wellness industry. - **Supplement:** Usana's MySmart Foods line disrupts the supplement industry by offering customized macronutrient foods that cater to individual needs and preferences. - **Meal Replacement:** The MySmart Foods line presents disruptive innovation opportunities in the meal replacement industry by providing personalized protein-enriched options for consumers on-the-go. ## Related on Trend Hunter - [Genetically Personalized Supplements](https://www.trendhunter.com/trends/genetically-personalized-supplement.md) - [Nutrient-Dense Formulas](https://www.trendhunter.com/trends/allinone-meal-replacement.md) - [AI-Driven Personalized Nutrition Platforms](https://www.trendhunter.com/trends/personalized-nutrition-platform.md) - [Protein-Packed Private Label Meals](https://www.trendhunter.com/trends/asda-protein-ready-meal-range.md) - [Protein-Centric Dietary Programs](https://www.trendhunter.com/trends/ultimate-protein-reset.md) - [3D-Printed Bespoke Protein Bars](https://www.trendhunter.com/trends/nourished.md) - [Indulgent Protein Menus](https://www.trendhunter.com/trends/premier-protein-x-milk-bar.md) - [Ultra-Personalized Granolas](https://www.trendhunter.com/trends/body-granola.md) - [High-Protein Functional Foods](https://www.trendhunter.com/trends/highprotein-functional-food.md)