# Air-Shipped Commodity Advertising This Macrocenter Campaign Flies Foods with Care By Amelia Roblin | Published 2011-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macrocenter-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/macrocenter_wine) & [publicisbold](http://www.publicisbold.com/#/-tr/home) Ideally, your taste of Italy dinner will be authentic but not expired, and this Macrocenter campaign assures clients that the [fine European edibles](https://www.trendhunter.com/trends/fresh-european-produce) they order will arrive as fresh as when they took flight. Whether it's vodka from Russia, red wine from France, cheese from the Netherlands or spaghetti from Italy, the Turkish service asserts that such products will arrive in "Antalya with love." The way that [Publicis Bold](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) advertising agency of Istanbul aimed to communicate this, is by turning such dishes into the [airplanes themselves](https://www.trendhunter.com/trends/european-destination). Pictured with that thick curved door and a portable wheeled staircase, each item arrives with its scrumptious contents intact. This Macrocenter campaign may be a far from accurate representation of perishable food posting, but the iconic images in each print succeed to entice a hungry consumer. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Food Shipping Innovation:** The Macrocenter campaign showcases a unique way to ship perishable foods, presenting an opportunity for disruptive innovation in the food shipping industry. - **Creative Advertising Techniques:** The use of iconic images in the Macrocenter campaign highlights the potential for disruptive innovation in the advertising industry by thinking outside the box. - **Branding Through Conceptual Designs:** The incorporation of airplanes as representation of food products in the Macrocenter campaign suggests an opportunity for disruptive innovation in the branding and design industry. ### Industries Being Reshaped - **Food Shipping:** The Macrocenter campaign's focus on shipping perishable foods can lead to disruptive innovation in the food logistics and delivery industry. - **Advertising:** The creative techniques used in the Macrocenter campaign open up opportunities for disruptive innovation in the advertising and marketing industry. - **Branding and Design:** The conceptual designs of the Macrocenter campaign present a potential for disruptive innovation in the branding and design industry by utilizing unique and unconventional approaches. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Enhanced In-flight Dining](https://www.trendhunter.com/trends/torus-pak-flight-meals.md) - [AI-Created Luggage Campaigns](https://www.trendhunter.com/trends/ai-campaigns.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md)