# Savory Macronutrient Snacks The New Macro Snacks Flavors are Vegan, Gluten-Free and More By Michael Hemsworth | Published 2019-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macro-snacks References: [preparedfoods](https://www.preparedfoods.com/articles/122574-macro-snacks-debuts-three-new-flavors) & [snackmacro](http://www.snackmacro.com/) The new lineup of Macro Snacks flavors have been introduced by the brand as an array of options for consumers who are looking for a more beneficial way to snack between meals. The new flavors include Sour Cream & Onion, Cheddar Cheese and BBQ Sauce, which are all packed with macronutrients to make them more satisfying than traditional snacks on the market. The snacks maintain a health-focused recipe that is [vegan, free from gluten](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs), non-GMO and packed with protein to address increased consumer demand for [protein-rich foods](https://www.trendhunter.com/trends/protein-chips1). The new Macro Snacks flavors are fortified with 11 grams of [pea protein isolate](https://www.trendhunter.com/trends/origin-nutrition) per serving and 16 grams of complex carbohydrates to meet the recommended daily ratio of macro nutrients. This includes 30% protein, 45% carbs and 25% fat. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 90% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Fortified Macronutrient Snacks:** Opportunity for brands to develop and promote snacks that are fortified with essential macronutrients, such as protein and carbohydrates, to meet consumer demand for nutritious and satisfying options. - **Plant-based Macro Snacks:** Potential for companies to create plant-based macro snacks that cater to vegan and gluten-free consumers seeking healthier and more ethical snack choices. - **Protein-rich Snacks:** Disruptive innovation opportunity for snack brands to create protein-rich snacks that address the growing demand for high-protein foods and provide a convenient and tasty alternative to traditional snacks. ### Sectors Adopting This - **Snack Food Industry:** The snack food industry has the potential to capitalize on the trend of macro snacks by developing and marketing a wide range of fortified and protein-rich snack options. - **Plant-based Food Industry:** The plant-based food industry can leverage the trend of plant-based macro snacks by expanding their product offerings to include more vegan and gluten-free options that are fortified with essential macronutrients. - **Sports Nutrition Industry:** The sports nutrition industry can tap into the demand for protein-rich snacks by creating innovative and convenient snack products that cater to athletes and active individuals seeking quick and nutritious options. ## Related on Trend Hunter - [Nutrient-Dense Protein Snacks](https://www.trendhunter.com/trends/vegan-snack-balls.md) - [Savory Veggie-Packed Snacks](https://www.trendhunter.com/trends/harvest-snaps-flavors.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Family-Friendly Snack Bars](https://www.trendhunter.com/trends/gomacro-bars.md) - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Gourmet High-Protein Snacks](https://www.trendhunter.com/trends/highprotein-snacks.md) - [Savory Plant-Based Snacks](https://www.trendhunter.com/trends/crave-plant-based-snacks.md) - [Grain-Free Baked Crisps](https://www.trendhunter.com/trends/savory-crisps.md)