# Smashing Eco Exhibits Macro-Sea 'Glassphemy!' Shatters Traditional Recycling Methods By Allison Love | Published 2010-05-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/macro-sea-glassphemy References: [theawesomer](http://theawesomer.com/glassphemy/41980/) & [macro-sea](http://macro-sea.com/blog/?cat=8) The interactive Macro-Sea 'Glassphemy!' exhibit is designed to make you think about recycling in a new and innovative way. Macro-Sea has created a [giant 20'x30' tower](https://www.trendhunter.com/trends/pure-exhibition) wherein participants can [throw glass bottles](https://www.trendhunter.com/trends/johnnie-walker-blue-ultra) at individuals, who are hidden safely behind a wall of bulletproof glass. The broken glass from 'Glassphemy!' will be used to [make new lights](https://www.trendhunter.com/trends/nytt-lys-collection), environmental fill or topsoil--all good causes. Macro-Sea felt the green and recycling movement needed a fresh take, and thus Macro-Sea 'Glassphemy!' exhibit was born. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 60% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Interactive Exhibits:** The trend of interactive exhibits in the art and sustainability industries allows for innovative and engaging ways to promote eco-friendly practices. - **Upcycling Innovations:** The trend of upcycling waste materials into new products or environmental fill, like that utilized in Macro-Sea's 'Glassphemy!' exhibition, creates opportunities for disruptive innovation in the sustainability industry. - **Green Entertainment:** The trend of incorporating sustainability messages into entertainment experiences, like Macro-Sea's 'Glassphemy!', can disrupt traditional marketing methods and offer a unique approach to environmental activism. ### Who This Affects Most - **Art:** The 'Glassphemy!' exhibit demonstrates the potential for artists and art institutions to incorporate sustainability themes and interactive elements into their work to meet changing consumer expectations and promote eco-awareness. - **Waste Management:** The opportunity to upcycle waste materials into new products, like those used in 'Glassphemy!', creates a promising area for innovation in the waste management industry to address environmental concerns and improve sustainability efforts. - **Marketing and Advertising:** The trend towards incorporating sustainability messages into entertainment experiences, like that offered by 'Glassphemy!', presents a unique opportunity for marketers and advertisers to engage consumers in a way that incorporates environmental activism into their messaging strategies. ## Related on Trend Hunter - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Upcycled Sculptural Exhibitions](https://www.trendhunter.com/trends/eps-expanded-polystyrene-serie.md) - [Multi-Sensory Art Experiences](https://www.trendhunter.com/trends/arcadia-earth-toronto-benjamin-von-wong.md) - [Upcycled Plastic Furniture Series](https://www.trendhunter.com/trends/crafting-plastic.md) - [Marine Waste Display Fixtures](https://www.trendhunter.com/trends/display-fixture.md) - [Plastic-Exploring Art Exhibitions](https://www.trendhunter.com/trends/everlasting-plastics.md) - [Recycled Phonecase Art Installations](https://www.trendhunter.com/trends/journey-to-rebirth.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md)