# Late Skateboarder Sneakers Profits from Dylan Rieder's Design Will Go to Macmillan Cancer Support By Riley von Niessen | Published 2016-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/macmillan-cancer References: [hypebeast](http://hypebeast.com/2016/10/flatspot-dylan-rieder-huf-slip-on) & [macmillan.org.uk](https://www.macmillan.org.uk/) Dylan Rieder, a well-loved American [skateboarder and model](https://www.trendhunter.com/trends/skate-authentic-high) recently passed after battling leukemia -- prompting Flatspot, a UK-based retailer, to update his [sneaker design](https://www.trendhunter.com/trends/sl-72-sneaker) and donate all sales made from it to Macmillan Cancer Support. In doing so, Flatspot looks to supply more funding to an organization that takes steps in improving the quality of life for those dealing with the disease. Offered in two fresh colorways, consumers who are looking to show their support for the cause can pick up the sneakers in a black and white or an all-gray version. Both feature soft suede uppers and are finished off with a thick rubber sole, making for a [slip-on sneaker](https://www.trendhunter.com/trends/asics-leggerezza-fb) that's classy, simple and easy to wear. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 89% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Skateboarding-inspired Fashion:** Opportunity for brands to create innovative sneaker designs and fashion pieces influenced by skateboarding culture. - **Cause-related Marketing:** Brands can leverage partnerships with charitable organizations to drive sales while supporting a worthy cause. - **Sustainable Footwear:** Growing demand for eco-friendly and ethically produced sneakers that prioritize sustainable materials and manufacturing processes. ### Who This Affects Most - **Fashion:** Fashion brands can explore skateboarding-inspired collections that appeal to a youthful and style-conscious market. - **Retail:** Retailers can tap into cause-related marketing campaigns to drive sales and build a positive brand image. - **Sneaker Manufacturing:** Manufacturers can focus on producing sustainable sneakers to meet the increasing demand for eco-friendly footwear. ## Related on Trend Hunter - [Commemorative Skateboarding Decks](https://www.trendhunter.com/trends/harold-hunter.md) - [Skateboarder Collaborative Sneakers](https://www.trendhunter.com/trends/adidas-spezial-2.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md) - [Dynamic Patterned Skate Sneakers](https://www.trendhunter.com/trends/ps8-skate-sneaker.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Patient-Created Sneakers](https://www.trendhunter.com/trends/doernbecher-freestyle.md) - [Refined Skateboarder Sneakers](https://www.trendhunter.com/trends/cariuma-naioca-gum-suede-sneaker.md) - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md) - [Stylish Collaborative Sneaker Models](https://www.trendhunter.com/trends/sl-72-sneaker.md)