# Biscuit-Built Skyline Sculptures Macmillan Cancer Support Built this Structure for Charity By Joey Haar | Published 2016-09-08 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/macmillan-cancer-support References: [mashable](http://mashable.com/2016/09/08/biscuit-sculpture-cancer-support/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [macmillan.org.uk](http://www.macmillan.org.uk/documents/fundraising/worldsbiggestcoffeemorning/macmillan-cookie-cutters-designs.pdf) Macmillan Cancer Support is a UK-based charity that holds the annual 'World's Biggest Coffee Morning,' encouraging friends and family to get together and have coffee and biscuits for a good cause: raising money to give [cancer patients nurses](https://www.trendhunter.com/trends/urban-eat-and-teenage-cancer-trust). This year, Macmillan Cancer Support did more with biscuits that just eating them, though -- it built several detailed sculptures of famous British buildings entirely out of [tea cookies](https://www.trendhunter.com/trends/biscuiteers-and-manolo-blahnik). The sculptures include both modern and historic buildings from England, Scotland, Wales, and Northern Ireland, such as the Shard, Edinburgh Castle, and even Macmillan's own [Cancer Information and Support Center](https://www.trendhunter.com/trends/charitable-donation-campaign). All in all, the sculptures used 25,000 biscuits and cover 80 square feet of space at the Koppel Project art gallery in London. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 32% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Key Themes Behind This Trend - **Charitable Sculptures:** Creating detailed sculptures out of everyday objects for charitable causes presents an opportunity for unique and engaging fundraising events. - **Edible Art:** Using food as a medium for artistic expression can create visually stunning and interactive experiences, opening up a new realm of creative possibilities. - **Building with Biscuits:** Exploring unconventional materials in construction, such as biscuits, can lead to innovative architectural designs and construction techniques. ### Where This Applies - **Charity:** Charities can leverage the concept of creating sculptures to raise funds and engage supporters in a unique and memorable way. - **Food and Beverage:** The food and beverage industry can find opportunities to collaborate with artists and designers to explore innovative ways to use their products as artistic materials. - **Architecture and Construction:** Architects and builders can experiment with non-traditional construction materials like biscuits to create one-of-a-kind structures that push the boundaries of traditional design. ## Related on Trend Hunter - [Architectural Sugar Sculptures](https://www.trendhunter.com/trends/a-story-of-salt-and-sugar.md) - [Royal Show-Inspired Biscuits](https://www.trendhunter.com/trends/biscuiteers.md) - [Seasonally Spooky Shortbread Cookies](https://www.trendhunter.com/trends/mcghees-halloween-empire-biscuits.md) - [Celebratory Biscuit Campaigns](https://www.trendhunter.com/trends/mcvities-chocolate-digestives.md) - [Breast Cancer Awareness Campaigns](https://www.trendhunter.com/trends/breast-cancer-awareness-campaigns.md) - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md) - [Luxury Retailer Biscuits](https://www.trendhunter.com/trends/biscuiteers-and-brown-thomas.md) - [Edible PSA Cookies](https://www.trendhunter.com/trends/diagnosticookies.md) - [Experiential Tea Pop-Ups](https://www.trendhunter.com/trends/house-of-caramelised-biscuit.md)