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# Cat Holding Tutorials
In this Bizarre Macklemore Video, the Hip Hop Artist Picks up a Cat

By Alyson Wyers | Published 2013-09-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/macklemore-video
References: [buzzfeed](http://www.buzzfeed.com/chelseamarshall/macklemore-explains-how-to-hold-a-cat) & [youtu.be](http://youtu.be/CvaDyzS3yIc)

This Macklemore video combines the 'Thift Shop' rapper with an unamused feline. The Cracker Jack'd [YouTube](https://www.trendhunter.com/trends/whiskas-purrcast) video shows the hip hop artist picking up a [fluffy cat](https://www.trendhunter.com/trends/whiskas-purradise) with no other explanation other than to "Seize Your Day."

At first Macklemore struggles to find the cat, as it sneaks behind him in the armchair. Once found, he nervously lifts the cat. He speaks one line, "This cat hates me." It seems the rapper has many haters, including hip hop. He accepts this though, and chooses to proceed. He crosses his legs and settles in. The pets the cat while repeatedly shushing it, in an attempt to calm the feline, who is making irritated purr sounds.

Overall, this Macklemore video is certainly strange, yet inexplicably humorous.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 11% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What Makes This Trend Stand Out

- **Bizarre Celebrity Videos:** Opportunity for brands and influencers to create unusual and attention-grabbing videos featuring celebrities.
- **Unconventional Advertising:** Potential for unconventional advertising methods that combine unexpected elements to capture audience attention.
- **Humorous Content Creation:** Growth in demand for humorous content creation across various platforms to entertain and engage audiences.

### Sectors Adopting This

- **Entertainment:** Disruptive innovation opportunities in the entertainment industry to create unique and unconventional content.
- **Advertising and Marketing:** Opportunities for disruptive innovation in the advertising and marketing industry to explore unconventional and attention-grabbing campaigns.
- **Social Media and Influencer Marketing:** Emerging trends in social media and influencer marketing for brands to leverage unconventional and humorous content strategies.

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