# Thrift Store Rap Videos The Macklemore and Ryan Lewis Music Video is Hysterical By Cody Turner | Published 2012-10-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/macklemore-and-ryan-lewis References: [youtube](http://www.youtube.com/watch?v=QK8mJJJvaes) & [macklemore](http://macklemore.com/) Macklemore and Ryan Lewis are a [rap group](https://www.trendhunter.com/trends/wind-and-sea-2) that are finally blowing up and getting some attention, and their video for the song 'Thift Shop' is a hillarious look into the wonder that is second-hand shopping. The video features Macklemore parading around in an amazing collection of [fur coats](https://www.trendhunter.com/trends/lidl-by-lidl) and various other old-school articles of clothing. The lyrics that he puts down are comedically clever and are based around the fact that buying stuff at thrift stores is a cheaper and better alternative to buying retail. Macklemore and Ryan Lewis just released their newest album called 'The Heist.' This [music video](https://www.trendhunter.com/trends/love-you-more) was directed by Jon Augustavo, Ryan Lewis and Ben Haggerty. Keep your eyes and ear out for these guys. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Thrift Store Shopping:** Embracing the trend of thrift store shopping can provide business professionals with opportunities to tap into the growing market for affordable and sustainable fashion. - **Comedic Music Videos:** Creating comedic music videos can be a disruptive innovation opportunity for artists and marketers looking to engage with audiences and make a memorable impact. - **Sustainable Fashion:** Building a brand around sustainable fashion can be a disruptive innovation opportunity for businesses aiming to cater to eco-conscious consumers and reduce their environmental impact. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can take advantage of the thrift store shopping trend by offering curated second-hand collections alongside their new products, attracting budget-conscious customers. - **Music and Entertainment:** The success of comedic music videos opens up new opportunities for artists, record labels, and streaming platforms to create engaging and shareable video content. - **Creative Marketing:** Creative marketing agencies can leverage the popularity of comedic music videos to help brands develop entertaining and memorable video campaigns that resonate with consumers. ## Related on Trend Hunter - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Rapper-Inspired Easter Ads](https://www.trendhunter.com/trends/nova-starr.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md)