# Revamped Pimp Fashion The Mackdaddy Winter 2010 Collection is Off the Chain By Robyn Currie | Published 2009-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mackdaddy-winter-2010-collection References: [lifelounge](http://lifelounge.com/The-daddy-of-the-Mackdaddy.aspx) & [mackdaddy.jp](http://www.mackdaddy.jp) When you hear the term mackdaddy, I am sure you picture low brow, hick wannabe pimps who think it is OK to get tattoos of their favorite [Pink Floyd](https://www.trendhunter.com/trends/quickliner-for-lips) album on their arm (you know who you are!). But the Mackdaddy Winter 2010 collection is doing away with all the cultural baggage surrounding the word. The collection is taking on everything from [crew neck sweaters](https://www.trendhunter.com/trends/california-cashmere-collection) to [cargo-ish pants](https://www.trendhunter.com/trends/dickies-and-mastermind-japan), and all of them have a distinct dapper quality to them. Check out the gallery for more of what the Mackdaddy Winter 2010 Collection has to offer. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 56% | Activity: 4% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dapper Streetwear:** The Mackdaddy Winter 2010 Collection is redefining streetwear with dapper styles - **Elevated Casualwear:** Mackdaddy's use of quality materials and refined designs is disrupting the casualwear market - **Blurred Gender Lines:** Mackdaddy's gender-neutral pieces are tapping into the emerging market of non-binary fashion ### Industries Being Reshaped - **Streetwear:** Mackdaddy's dapper streetwear styles present innovation opportunities for the streetwear industry - **Casualwear:** Mackdaddy's elevated casualwear designs can disrupt the casualwear industry - **Gender-neutral Fashion:** Mackdaddy's gender-neutral pieces are tapping into the emerging market of non-binary fashion, and provide opportunities for disrupting the fashion industry ## Related on Trend Hunter - [Contemporary Menswear Brands](https://www.trendhunter.com/trends/contemporary-menswear-brand.md) - [Remixed Workwear Street Apparel](https://www.trendhunter.com/trends/borness-mack.md) - [One-Piece Adult Outerwear](https://www.trendhunter.com/trends/puffer-chubbsie.md) - [Menswear Brand Expansions](https://www.trendhunter.com/trends/silver-denim-collection.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Versatile Cashmere Menswear](https://www.trendhunter.com/trends/california-cashmere-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Machine-Washable Cashmere Collections](https://www.trendhunter.com/trends/tech-cashmere-collection.md)