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# Highlighter High Tops
Mackdaddy Sneakers and Vests Let You Jump off the Page

By Brian G Randles | Published 2009-10-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mackdaddy-sneakers
References: [highsnobiety](http://www.highsnobiety.com/news/2009/10/31/fila-x-mackdaddy-mack-squad-sneakers/) & [mackdaddy.jp](http://www.mackdaddy.jp/index.html)

The new Mackdaddy sneakers are so bright they should come with a light switch. The result of a collaboration with [FILA](https://www.trendhunter.com/trends/needles-x-fila-fw26), the ‘[Mack Squad](https://www.trendhunter.com/trends/tech-cashmere-collection)’ shoe is just one part of the new Mackdaddy collection which also features jackets and vests.

Wearing the [fluorescent aqua shoe](https://www.trendhunter.com/trends/hoka-speedgoat-2) and matching vest will make you look like a section of your history notes, but in a good way. Check out all the highlighted features, as well as more Mackdaddy sneakers and vests, by clicking on the links below.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 27% | Activity: 47% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Fluorescent Fashion:** Opportunity for fashion brands to include bold, bright colors in their designs.
- **Collaborative Sneaker Collections:** Opportunity for shoe companies to partner with fashion brands to create unique and trendy footwear.
- **Statement Outerwear:** Opportunity for fashion brands to create bright and bold jackets and vests that make a statement.

### Sectors Adopting This

- **Fashion:** Industry can use bright hues in their clothing and accessories to attract consumers.
- **Footwear:** Industry can collaborate with fashion brands to create unique and trendy shoes.
- **Outerwear:** Industry can incorporate bold and bright colors in their jackets and vests to stand out in the market.

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