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# Futuristic Rain Wear
Take Mackage Packable Jackets With You Anywhere

By Supreet Chahal | Published 2010-03-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/mackage-packables1
References: [whatshaute](http://whatshaute.com/index.php/tag/mackage/) & [mackage](http://www.mackage.com/app/webroot/shop/index.php?menuby=fab&langue=en&devise=CAD&genre=F&coll=spring10&cat=packablesspring10&pg=1)

Rain, rain, go away… Well if the rain won’t go away, we need to battle the downpour. Thank God [rubber boots](https://www.trendhunter.com/trends/rainproofstyle-sneakers) came into style or we would be walking around in wet shoes. Now what about the top? Rain coats--not so much. Montreal-based outwear company Mackage, however, may have the solution to our damp problem with its line of Mackage Packables.

Mackage Packables includes a [water-resistant jacket with a hood](https://www.trendhunter.com/trends/nano-puff-jacket), and is made fashionable with leather detailing at the cuffs. The coat is made from polyester, but don’t be alarmed, these jackets have more of a leather jacket appearance than a cheesy polyester look.

So why is called Packables? The bonus is they contain a small packable self pouch inside the back of the jacket that folds into a purse. The coat comes in two lengths: one that goes to the hip and the other to the knee. And guys, don't worry. Mackage hasn’t left you out--the jackets are also available in [men’s versions](https://www.trendhunter.com/trends/rudsaks-dj-vu).

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 65% | Activity: 82% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Packable Rain Gear:** The trend of packable rain gear offers convenience and functionality for those who need protection from the rain on the go.
- **Fashionable Water-resistant Jackets:** Fashion-forward water-resistant jackets with stylish leather detailing are becoming popular for those seeking both practicality and style.
- **Innovative Jacket Design:** The innovative design of Mackage Packables, with a self-pouch inside the jacket, presents opportunities for improved portability and versatility in rain wear.

### Where This Applies

- **Fashion Apparel:** The fashion apparel industry can tap into the packable rain gear trend by designing and producing stylish yet functional rain wear for consumers.
- **Outdoor Gear:** The outdoor gear industry has the potential to create innovative rain jackets with advanced features and materials, catering to outdoor enthusiasts' needs.
- **Travel Accessories:** The travel accessories industry can explore the opportunity to develop compact and multi-functional rain wear that is specifically designed for travelers.

## Related on Trend Hunter

- [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md)
- [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md)
- [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md)
- [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md)
- [Tactical Inclement Weather Outerwear](https://www.trendhunter.com/trends/storm-jacket.md)
- [Weather-Resistant Performance Jackets](https://www.trendhunter.com/trends/nano-puff-jacket.md)
- [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md)
- [Convertible Shelter Jackets](https://www.trendhunter.com/trends/shelter-wear.md)
- [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md)