# Raincoat Purses Mackage Packables is Sleek Rain Gear that Folds Into a Purse By Rose Nazarali | Published 2009-07-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mackage-packables References: [highsnobette](http://www.highsnobette.com/news/2009/07/23/mackage-packables-rain-jackets/) & [mackage](http://www.mackage.com/app/webroot/shop/index.php?langue=en&devise=USD&genre=F&coll=spring09&cat=packablesss09&pg=1) Mackage Packables has a line of [stylish raincoats that fold away](https://www.trendhunter.com/trends/shelter-wear) in purses. This line of rain gear includes Pearl, which is a shorter, to the hips jacket, and Reece, which is a [trench-style coat](https://www.trendhunter.com/trends/convertible-padded-coat). These jackets fold up into little handbags that you can carry around with you when the sun comes out. The Mackage Packables jackets are made from nylon with a [nylon zip-away hood](https://www.trendhunter.com/trends/nano-puff-jacket). They also feature leather detailing to add to the sleek look. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Stylish Rain Gear:** Opportunity for creating fashionable and functional rainwear that appeals to style-conscious consumers. - **Convertible Clothing:** Potential for designing innovative apparel that can transform into compact and portable accessories. - **Multi-functional Accessories:** Demand for versatile products that serve multiple purposes, such as rain gear that doubles as a purse. ### Where This Applies - **Fashion:** Disruptive innovation potential in developing rainwear that combines style, convenience, and practicality. - **Outdoor Gear:** Opportunity to create all-in-one products that cater to outdoor enthusiasts seeking efficient and space-saving solutions. - **Travel and Luggage:** Potential for introducing compact and multipurpose luggage or travel accessories that integrate protective rainwear. ## Related on Trend Hunter - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [All-Weather Travel Jackets](https://www.trendhunter.com/trends/alpargali-jacket.md) - [Ultra-Compact Backpack Designs](https://www.trendhunter.com/trends/nanobag-daypack.md) - [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md) - [Foldable Luxury Luggage Pieces](https://www.trendhunter.com/trends/rimowa-foldable.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Convertible Shelter Jackets](https://www.trendhunter.com/trends/shelter-wear.md) - [Utilitarian Convertible Coats](https://www.trendhunter.com/trends/convertible-padded-coat.md)