# Incongruent Outerwear Mackage Fall 2009 Ad Campaign is Grounded in Opposites By Marissa Brassfield | Published 2009-08-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mackage-fall-2009-ad-campaign References: [thefashionisto](http://thefashionisto.com/blog/2009/08/mackage-fall-2009-campaign/) & [mackage](http://www.mackage.com/) I love the glorification of opposites in Mackage's Fall 2009 ad campaign. Each image juxtaposes opposing elements, whether it's leather and wool, [masculine and feminine](https://www.trendhunter.com/trends/sujitha-shivajothi) or shiny metallics and matte neutrals. The result is a stunning series of photographs that illustrates the inherent harmony and beauty in discord. Check out the images from the Mackage Fall 2009 ad campaign in the gallery above, and keep clicking for more [creative outerwear collections](https://www.trendhunter.com/trends/rudsaks-dj-vu) from the Trend Hunter archives. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 82% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Opposite Material Fusion:** Opportunities to create innovative designs by fusing opposite materials together to contrast and compliment each other - **Gender-neutral Clothing:** Creating clothing that is neither solely masculine nor feminine, but a combination of both - **Texture-mixing:** Innovative designs that incorporate a variety of textures in a single piece of clothing or outfit ### Where This Applies - **Fashion:** Opportunities to create unique clothing designs by fusing opposite materials or mixing textures - **Advertising:** Opportunities to juxtapose opposing elements in advertising campaigns to create visually striking images - **Retail:** Opportunities to sell creative and innovative clothing designs that incorporate opposite materials or texture-mixing ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md) - [Modular Outerwear Collections](https://www.trendhunter.com/trends/rudsaks-dj-vu.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)