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# Eclectic Still-Life Photography
Maciek Pozoga's Work Refuses Categorization

By Vasiliki Marapas | Published 2014-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/maciek-pozogas
References: [itsnicethat](http://www.itsnicethat.com/articles/maciek-pozoga-1) & [maciekpozoga](http://maciekpozoga.com/)

Maciek Pozoga is one of those artists that can't be put into a box. In fact, you'd be hard pressed to define him or his work at all. Is he a documentary photographer? An art photographer? A fashion photographer? He continually juggles between all three titles, as his website explains, developing a style that's a unique combination of all three. The photographs come across as authentic, in documentary-style fashion, yet there's a stylized beauty in them.

His diverse style has caught the eye of several big time brands and publications. His resume includes commissions from the likes of [The New York Times](https://www.trendhunter.com/trends/bread-laces), [Nike](https://www.trendhunter.com/trends/artistdesigned-ski) and [Kenzo](https://www.trendhunter.com/trends/gelkayano-20).

Each of Pozoga's images are incredibly powerful; they are honest, humorous and capture something unique about the human experience.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 30% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Multidisciplinary Photography:** The trend of combining different photography styles, such as documentary, fashion and art, to create unique and authentic images, with potential to disrupt traditional photography styles and markets.
- **Authentic Advertising:** The trend towards using authentic and honest photography in advertising campaigns, such as Pozoga's work for Nike and Kenzo, with potential for disrupting conventional staged and idealized advertising imagery.
- **Personal Branding Photography:** The trend of individuals and businesses using unique and eclectic photography styles to create personal branding, with potential for disrupting traditional corporate or portrait photography.

### Sectors Adopting This

- **Fashion Apparel:** Pozoga's eclectic approach to fashion photography for brands such as Nike and Kenzo has disruptive potential for the fashion apparel industry.
- **Art and Design:** The trend of multidisciplinary photography aligns well with the contemporary art and design industry, with disruptive potential for traditional photography categorizations.
- **Marketing and Advertising:** The trend towards authentic and unique photography styles for personal branding and advertising has potential to disrupt the marketing and advertising industry's previous emphasis of staged, idealized imagery.

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