# Demure Fairytale Fashions The Maciej Bernas Papermint Editorial Plays Dress-Up By Jana Pijak | Published 2012-11-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/maciej-bernas-papermint References: [designscene.net](http://www.designscene.net/2012/10/marta-maciej-bernas-papermint.html) & [designscene.net](http://www.designscene.net) The Maciej Bernas Papermint editorial brings the visionary photographer's concept to life. The [whimsical fashion story](https://www.trendhunter.com/trends/chanel-spring-summer-2026) features Moye Mgmt model Marta, who is captured wearing a slew of eclectic wardrobe selects. With beauty looks by the Boom Team and wardrobe selection by stylist Beata Gladysz, the model is dressed in a series of pattern-enriched pieces, bold headwear accessories and brightly colored must-haves from Polish designers that include Gosia Baczynska, Marta Ruta, Anna Orska and Karina Krolak. The sublime and show-stopping Maciej Bernas Papermint style story marries [femininity with a fashion-forward flair](https://www.trendhunter.com/trends/contemporary-femininity) that exudes both youth and sophistication. Whether she is channeling an edgy urbanite or a [fairytale princess](https://www.trendhunter.com/trends/disney-wedding-dresses-1), Marta is luxe and ladylike in this spirited editorial spread. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Whimsical Fashion:** Opportunity to incorporate playful and imaginative elements into fashion designs, appealing to consumers looking for unique and creative styles. - **Pattern-enriched Pieces:** Chance to utilize intricate patterns and designs in clothing, creating visually captivating and statement-making fashion garments. - **Bold Headwear Accessories:** Potential to create accessories that make a bold and eye-catching statement, adding a touch of drama and individuality to outfits. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunity for designers to push boundaries and experiment with unconventional and imaginative fashion styles. - **Accessories:** Opportunity to create bold and avant-garde headwear that complements and enhances fashion looks, appealing to consumers who want to make a statement with their accessories. - **Textile Printing:** Opportunity to develop and print intricate patterns onto fabrics, providing unique and visually captivating textiles for fashion designers to use in their creations. ## Related on Trend Hunter - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Fairytale-Inspired Beauty Collections](https://www.trendhunter.com/trends/fairytales-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Whimsical Couture Settings](https://www.trendhunter.com/trends/chanel-spring-summer-2026.md)