# Macho Body Product Packaging 'Filthy Boy' for Men By Cecilia Biemann | Published 2008-11-07 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/macho-product-packaging-filthy-boy-body-products-for-men References: [packagingsoftheworld.blogspot](http://packagingsoftheworld.blogspot.com/2008/11/filthy-boy.html) & [behance.net](http://www.behance.net/Gallery/Filthy-Boy/80519) To all the grubby, smelly, dirty hardworking masculine men out there, this one is definitely for you. The packaging of 'Filthy Boy' [bath and body products](https://www.trendhunter.com/trends/real-soap-body-wash) was created to attract a [masculine audience](https://www.trendhunter.com/trends/walgreens-mens-zone). Reaching out to their target market of [macho young men](https://www.trendhunter.com/trends/lynx-sunset-fresh), the locker room-themed 'Filthy Boy' packaging uses black and red as the dominant colors, includes a silhouette of a female figure and a warning symbol as the company's logo. Can you imagine a smooth silky female lathering herself up with that mottled-looking soap on a rope? I sure can’t! ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 16% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Masculine Packaging:** Opportunity for brands to create packaging that appeals specifically to a masculine audience. - **Locker Room Theme:** Brands can explore using locker room-themed designs and motifs to attract macho young men. - **Bold Color Schemes:** Using dominant colors like black and red in packaging can help target a masculine market. ### Sectors Adopting This - **Bath and Body Products:** Brands in the bath and body industry can explore creating packaging targeted towards men. - **Personal Care:** Opportunity for the personal care industry to create products and packaging catering to masculine tastes. - **Branding and Design:** Branding and design agencies can provide expertise in creating packaging that appeals to a masculine audience. ## Related on Trend Hunter - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Refillable Body Wash Products](https://www.trendhunter.com/trends/hard-body-wash.md) - [Sustainable Masculine Deodorants](https://www.trendhunter.com/trends/refillable-deodorant-packs.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Prestigious Masculine Deodorants](https://www.trendhunter.com/trends/rock-face-impact.md) - [Dual-Action Bar Soaps](https://www.trendhunter.com/trends/wild-willies-rugged-clean-body-bar.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Indulgent Lifestyle Products](https://www.trendhunter.com/trends/debauchery-lifestyle.md)