# Novelty Macho Restaurants The 'Macho Meat Shop' in Tokyo Features Muscular Male Servers By Christopher Magsambol | Published 2015-11-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macho-meat-shop References: [gq](http://www.gq.com/story/this-meaty-pop-up-restaurant-in-tokyo-wants-to-get-you-mad-swole?mbid=social_twitter) & [kotaku](http://kotaku.com/japans-macho-restaurant-serves-up-real-beefcakes-1740489811) The Macho Meat Shop is a [protein-focused](https://www.trendhunter.com/trends/teriyaki-madness-double-protein), testosterone filled [pop-up restaurant in Tokyo](https://www.trendhunter.com/trends/sushi-by-bo). The restaurant features a striking staff of muscular men serving raw meets for you to cook at your table. The Macho Meat Shop is a nice change from the numerous restaurants that dress its female servers in objectifying outfits. This time around however, the tables have turned for men. The one-of-a-kind restaurant is only open for a limited time but has gained plenty of social media buzz for its odd premise. To make things a bit more uncomfortable, the pop-up is extremely small in size, so expect to be shoulder to shoulder -- literally -- with both the restaurant's other guests and its outrageous serving staff. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Protein-focused Pop-ups:** The success of the Macho Meat Shop indicates a potential trend towards pop-up restaurants that focus on unique and protein-forward menus. - **Gender Role Reversal:** The Macho Meat Shop represents a disruption of traditional gender roles, providing opportunity for innovation in marketing, branding, and product offerings across industries. - **Social Media-centric Marketing:** The Macho Meat Shop generated significant social media buzz, indicating a trend towards more creative and viral marketing campaigns that leverage unique and provocative experiences. ### Industries Being Reshaped - **Food and Hospitality:** The Macho Meat Shop exemplifies an opportunity for disruptive innovation in the food and hospitality industry, particularly in the realm of pop-up restaurants, unique menus, and provocative experiences. - **Fashion and Apparel:** The Macho Meat Shop's gender role reversal represents a potential opportunity for innovation in the fashion and apparel industry, particularly in the area of gender-neutral clothing and marketing campaigns. - **Entertainment and Events:** The success of the Macho Meat Shop highlights an opportunity for disruptive innovation in the entertainment and events industry, particularly in the realm of viral and experience-driven marketing campaigns. ## Related on Trend Hunter - [Anime Pop-Up Cafés](https://www.trendhunter.com/trends/anime-pop-up-cafe.md) - [Pop-Up Plant-Based Food Stalls](https://www.trendhunter.com/trends/foodservice-concept.md) - [Pop-Up Dining Experiences](https://www.trendhunter.com/trends/niseko-confidential.md) - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md) - [Japanese-Peruvian Fusion Cuisine](https://www.trendhunter.com/trends/japaneseperuvian-fusion-cuisine.md) - [Action Movie Pop-Up Cafes](https://www.trendhunter.com/trends/deadpool-wolverine-popup-cafe.md) - [Novel Stake-Inspired Dining Concept](https://www.trendhunter.com/trends/paris-steak.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Colorful Romantic Dishes](https://www.trendhunter.com/trends/chotto-matte-valentines-day.md)