# Macho Candles The Manly Man Candle Company By Raul Mendez | Published 2008-07-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/macho-candles References: [manlymancandlecompany](http://www.manlymancandlecompany.com/default.asp) & [manlymancandlecompany](http://www.manlymancandlecompany.com/default.asp) Candles have always been considered a somewhat girlie gift. For the most part, scented candles only come in wusscents (wussy scents), until now. Thanks to [Manly Man Candle Company](https://www.trendhunter.com/trends/beef-jerky-flower-bouquet), now every man can get a scented candle as a gift without compromising his macho-ness. Boasting scents such as Leather and Wild Alaska, manly candles are bound to be the new it thing. Below is another candle that might appeal to men. **Implications** - One of the best ways a company can immediately distinguish its products from competitors in a crowded marketplace is by investing in goods that serve a practical function but feature a radical, [novelty design](https://www.trendhunter.com/trends/bong-candle). By offering consumers the choice between the traditional and something new, the company shows a willingness to buck convention in favor of ingenuity. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 27% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Manly Candles:** The trend of creating candles with scents that appeal to men, disrupting the feminine stereotype associated with candles. - **Gender-neutral Products:** The trend of creating genderless or gender-inclusive products, breaking down gender stereotypes and appealing to a wider audience. - **Novelty Design:** The trend of investing in goods that serve a practical function but feature a radical, novelty design, distinguishing the product from competitors and offering something new to consumers. ### Where This Applies - **Home Decor:** By creating manly candles, the home decor industry can attract a new audience of men who are interested in decorating their homes with products that are not traditionally associated with femininity. - **Gifts and Souvenirs:** Manly candles can become a new, unique gift option, disrupting the traditional gift options and attracting a wider consumer audience. - **Fragrance:** The fragrance industry can take advantage of the trend of creating gender-neutral or gender-inclusive scents, offering a wider range of products that appeal to different consumers. ## Related on Trend Hunter - [Golf-Inspired Candle Collections](https://www.trendhunter.com/trends/golf-candle.md) - [Collaborative Menswear Brand Candles](https://www.trendhunter.com/trends/le-pre-candle.md) - [Smokey Scented Candles](https://www.trendhunter.com/trends/burning-woods.md) - [Cheeky Candle Fragrances](https://www.trendhunter.com/trends/between-the-sheets.md) - [Aromatic Masculine Bath Products](https://www.trendhunter.com/trends/duke-cannon-scents.md) - [Gender-Neutral Candle Collaborations](https://www.trendhunter.com/trends/genderneutral-candle.md) - [Social Media-Inspired Candles](https://www.trendhunter.com/trends/playful-candle.md) - [Rustic Cocktail-Scented Candles](https://www.trendhunter.com/trends/old-fashioned-candle.md) - [Floral Novelty-Scented Candles](https://www.trendhunter.com/trends/low-hanging-fruit.md)