# Badass Measuring Hackers Machete Rulers Gives Classroom Tools a Dangerous Attitude By Matt Ho | Published 2011-11-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/machete-rulers References: [designyoutrust](http://designyoutrust.com/2011/11/02/machete-rulers-by-pale-horse/) & [palehorsedesign](http://palehorsedesign.com/machete-rulers-are-here/) [Pale Horse](https://www.trendhunter.com/trends/kingston-villa) is back and this time, he's giving a [classroom tool](https://www.trendhunter.com/trends/shinwa) a dangerous edge with the Machete Rulers. Originally, the Machete Rulers were designed specifically for client gifts, but considering how badass it looks, Pale Horse decided that it should be available for everyone to enjoy. The ruler is shaped exactly like a machete and has a beautiful [laser engraving](https://www.trendhunter.com/trends/15-collection) of the talented artist's name. Since it's only at 12 inches, you probably won't be able to measure much with it. Still, the ruler is a pretty cool piece to have. The Machete Rulers are limited editions and comes packaged in a special Pale Horse logo box. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What's Driving This Trend - **Badass Stationery:** Disruptive innovation opportunity: Create edgy and unique stationary products that appeal to individuals seeking unconventional office supplies. - **Laser Engraving:** Disruptive innovation opportunity: Develop laser engraving technology that allows for intricate designs on various products, expanding customization options. - **Limited Edition Collectibles:** Disruptive innovation opportunity: Introduce limited edition collectibles in various industries, tapping into consumers' desire for exclusive and unique products. ### Who This Affects Most - **Stationery:** Disruptive innovation opportunity: Transform and modernize the stationery industry by creating innovative and unconventional products. - **Customization Services:** Disruptive innovation opportunity: Provide advanced customization services using laser engraving technology in industries such as jewelry, electronics, and home decor. - **Collectibles:** Disruptive innovation opportunity: Explore new markets for limited edition collectibles, such as fashion, art, and sports memorabilia, to cater to collectors and enthusiasts. ## Related on Trend Hunter - [Digital Design Desktop Rulers](https://www.trendhunter.com/trends/neoruler.md) - [Multifunctional Angular Desktop Rulers](https://www.trendhunter.com/trends/hexagonal-ruler-set.md) - [Curvaceous Analog Designer Rulers](https://www.trendhunter.com/trends/rulerc-concept.md) - [Magnifying Measurement Rulers](https://www.trendhunter.com/trends/fun-sizes-ruler.md) - [Compact Precise Sketching Tools](https://www.trendhunter.com/trends/horizon-helvetica.md) - [Titanium EDC Rolling Rulers](https://www.trendhunter.com/trends/tiroler-20.md) - [Hybrid Angled Stationary Designs](https://www.trendhunter.com/trends/25-ruler.md) - [Geometric Dynamic Stationary](https://www.trendhunter.com/trends/hexagonal-ruler.md) - [Minimal Stainless Steel Rulers](https://www.trendhunter.com/trends/shinwa.md)