# Machete Ice Tea Ads Danny Trejo Teams Up With Lipton in this Hilarious Commercial By Matt Ho | Published 2011-01-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/machete-ice-tea-ads-danny-trejo-teams-up-with-lipton-in-this-hilarious-comm References: [blogs.laforward.org](http://blogs.laforward.org/2010/12/29/entertainment/claymation-machete-kicks-ass-loves-tea/) & [brisk](http://www.brisk.ca/) Remember the old [Lipton](https://www.trendhunter.com/trends/lipton-pops-of-sunshine) Brisk ice tea ads featuring claymation versions of Bruce Lee and Rocky? Now they’re back with a brand new commercial featuring the star of Machete Danny Trejo. This [hilarious commercial](https://www.trendhunter.com/trends/skechers-no-t) has Trejo giving us a walk-through of the movie as he reenacts each action sequence while drinking a [Lipton ice tea](https://www.trendhunter.com/trends/lipton-fusions). The video was released in promotion of the newly released Blu-Ray Machete DVD. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 14% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Endorsements in Advertisements:** The use of popular public figures in ads can create a buzz around a product or service, leading to increased consumer engagement and sales. - **Humorous Advertisements:** Humorous ads can be more memorable and effective than serious ones, especially when paired with unexpected celebrities like Danny Trejo. - **Cross-promotion Strategies:** Using cross-promotion strategies, such as teaming up with another brand or product to create a joint campaign, can be a successful way to reach new audiences and increase brand awareness. ### Where This Applies - **Beverage Industry:** Incorporating unique and humorous advertisements can differentiate a product from competitors and increase sales in the crowded beverage market. - **Entertainment Industry:** Partnering with movies or TV shows for cross-promotion opportunities can create excitement for the film or show, while also promoting the brand or product. - **Marketing and Advertising Industry:** The use of celebrity endorsements and humorous ads can be a powerful tool for marketing professionals to increase consumer engagement and create a memorable brand image. ## Related on Trend Hunter - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Celeb-Backed Refreshment Ads](https://www.trendhunter.com/trends/pure-leaf-marthas-little-helper.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Frozen Tea Brand Treats](https://www.trendhunter.com/trends/lipton-pops-of-sunshine.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Sparkling Hibiscus Teas](https://www.trendhunter.com/trends/brisk-dragon-paradise-sparkling-iced-tea.md) - [Fruit-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fruitflavored-hard-iced-teas.md)