# Foldaway Eyewear Mach Schnell Goggles are a New Take on WWII Vintage Eye Protection By Katie Cordrey | Published 2010-12-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/mach-schnell-goggles References: [ridepdw](http://www.ridepdw.com/goods/whathaveyou/mach-schnell™-goggles) Inspired by some old foldable goggles discovered at an Army surplus store, the Mach Schnell Goggles are an inexpensive way to protect your peepers, and their scratch-resistant lenses make the [foldaway eyewear](https://www.trendhunter.com/trends/jurassic-park-goggles) extremely durable. Now there is a practical way to be sure you always have [eye protection](https://www.trendhunter.com/trends/lucyd-armor) at hand. The updated Mach Schnell Goggles are based on a 1942 design that helped to protect troops’ eyes from the ravages of windy weather as well as [dust, snow and rain](https://www.trendhunter.com/trends/advanced-snow-goggle). They sell for about $15 and tuck neatly into a pocket or backpack. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 23% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Vintage Eyewear:** Reimagining vintage eyewear designs with modern materials creates affordable and durable eyewear with high potential for new markets. - **Portable Eye Protection:** Innovations in foldable, pocket-sized eye protection present opportunities for growth in outdoor activities, sports, and emergency preparedness markets. - **Scratch-resistant Technology:** Advancements in scratch-resistant technology enable durable eyewear solutions for industrial and heavy-duty environments. ### Where This Applies - **Military Surplus:** By partnering with military surplus stores, new designers can create sustainable, upcycled vintage eyewear lines targeting a millennial market. - **Outdoor Gear:** The portable nature of foldable eyewear makes it an ideal addition to backpacking, camping, cycling and other outdoor activities markets. - **Industrial Safety:** Scratch-resistant foldable eyewear can be marketed and sold as a heavy-duty alternative to traditional safety glasses for industrial environments. ## Related on Trend Hunter - [Futuristic Winter Sport Eyewear](https://www.trendhunter.com/trends/oakley-flex-scape-gogglesunglasses-hybrid.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Premium Replica Aviator Glasses](https://www.trendhunter.com/trends/apollo-11-sunglasses.md) - [Ultra-Sleek Safety Eyewear](https://www.trendhunter.com/trends/safetyeyeglasses.md) - [Individual Lens-Protecting Eyewear Cases](https://www.trendhunter.com/trends/oqular-clip.md) - [Athlete-Approved Winter Goggles](https://www.trendhunter.com/trends/flow-scape.md) - [Aviator-Style Swim Goggles](https://www.trendhunter.com/trends/sunny-g.md) - [Smart Safety Glasses](https://www.trendhunter.com/trends/lucyd-armor.md)