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# Soft Punchy Fashion
The MacGraw Spring/Summer 12/13 Collection is Sweet

By Gil Cohen | Published 2012-06-04 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/macgraw-spring-summer-collection
References: [knighttcat](http://www.knighttcat.com/2012/05/macgraw.html) & [alchemymag](http://alchemymag.com/?portfolio=macgraw-mbfwa-ss-1213&gt)

Sisters and fashion designers Beth and Tessa MacGraw, of Australian design label ‘MacGraw,’ share their ‘Wallflower’ collection, giving a sweet view for [Spring Summer 2012/13](https://www.trendhunter.com/trends/reformation-spring-2025). Their upcoming collection for the Australian label incorporates intricate details such as flower-patterned lace, ruffled skirts and sheer textured fabrics paired with solid basics including chic blazers and shorts, resulting in a very sweet yet sophisticated ensemble. The highly wearable pieces come in neutral beige and white tones as well as basic black, making the entire collection extremely versatile and easy to incorporate into your wardrobe. With on-trend [soft silhouettes](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection) and a beautifully executed creative vision, it is difficult to believe that ‘Wallflower’ is only the second collection created by the MacGraw sisters.

It's clear that Australian fashion houses are taking the fashion world by storm with innovative and trend-setting designs.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 54% | Activity: 76% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### What's Driving This Trend

- **Australian Fashion Houses:** Australian fashion houses are disrupting the industry with their innovative and trend-setting designs.
- **Soft Silhouettes:** The trend of soft silhouettes is creating disruptive innovation opportunities for fashion designers to experiment with unique fabric combinations and textures.
- **Versatile Collections:** The popularity of versatile collections allows fashion brands to disrupt the market by offering pieces that can easily be incorporated into any wardrobe.

### Who This Affects Most

- **Fashion Design:** The fashion design industry has the opportunity to be disrupted by innovative and trend-setting designs from Australian fashion houses.
- **Textile and Fabrics:** The textile and fabrics industry has the chance to innovate by collaborating with fashion designers to create unique soft silhouettes using intricate fabric combinations and textures.
- **Retail and Fashion Branding:** The retail and fashion branding industry can be disrupted by offering versatile collections that appeal to a wide range of consumers and can easily be incorporated into various wardrobes.

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