# McRoad Paintings MacFries Pedestrian Crossing Prompts Festival-goers to Dine at McDonald's By Katie Cordrey | Published 2010-08-13 | Updated 2010-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macfries-pedestrian-crossing References: [outdooradguru.blogspot](http://outdooradguru.blogspot.com/2010/08/mcdonalds-macfries-pedestrian-crossing.html) & [adsoftheworld](http://adsoftheworld.com/media/ambient/mcdonalds_macfries_pedestrian_crossing) To thwart competition from street-stall food vendors during Switzerland's Zurifest, a MacFries pedestrian crossing was painted in front of a nearby [McDonald's](https://www.trendhunter.com/trends/scented-billboard) restaurant. The MacFries pedestrian crossing was possible because regular crosswalk rules were suspended during the festival. The giant street surface painting of a serving of fries helped to drive the festival's foot traffic to the golden arches of McDonald's for a bite to eat instead of to food vendors on the street. **Implications** - This humor-infused ad campaign from agency [TBWA Switzerland](https://www.trendhunter.com/trends/mcdonalds-france-1) will definitely make a hungry pedestrian stop in their tracks. With the hilarious Michael Kathe behind copywriting and creative directing for the clever campaign, the last of MacFries is surely no where near. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Pedestrian-crossing Branding:** Branding through unconventional pedestrian crossings presents a disruptive innovation opportunity for marketing campaigns. - **Humor-infused Advertising:** Humor-infused marketing campaigns that use unconventional tactics have the potential to disrupt traditional marketing methods. - **Event-based Restaurant Marketing:** Using events as an opportunity for restaurant marketing and promotion can be a disruptive approach to traditional marketing methods. ### Who This Affects Most - **Advertising:** Unconventional marketing tactics, such as humor-infused street advertising campaigns, can disrupt the traditional advertising industry. - **Retail:** Event-based restaurant marketing campaigns have the potential to disrupt traditional retail marketing techniques and drive customer traffic to specific locations. - **Hospitality:** Marketing campaigns that focus on event-based promotions and humor-infused advertising can be a disruptive approach for the hospitality industry, particularly in driving customer foot traffic to restaurants and other food service establishments. ## Related on Trend Hunter - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [French Fry-Shaped Pop-Ups](https://www.trendhunter.com/trends/fry-thru.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Fast Food-Inspired Beachy Campaigns](https://www.trendhunter.com/trends/leo-burnett-italia.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md)