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# Burger-Celebrating Coin Promotions
The McDonald’s MacCoin Celebrates 50 Years of the Sandwich

By Michael Hemsworth | Published 2018-07-31 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/maccoin
References: [chewboom](https://www.chewboom.com/2018/07/29/mcdonalds-unveils-the-maccoin-to-celebrate-50-years-of-the-big-mac/)

The [McDonald’s](https://www.trendhunter.com/trends/mcdonaldland) MacCoin has been unveiled by the [QSR](https://www.trendhunter.com/trends/mcdonalds-walt-disney-world) brand as a new limited-edition promotion to offer fans of the iconic [Big Mac](https://www.trendhunter.com/trends/carls-jr-sad-mac-buy-back-promotion) sandwich a way to celebrate its legacy. Introduced at part of the 50th anniversary of the sandwich, the new collectible coins will be distributed by the company starting on August 2 with the purchase of a Big Mac at thousands of its locations. The coin can be redeemed at any participating locations in the US and around the globe in over 50 countries for a free sandwich.

The McDonald’s MacCoin comes in five distinctly artistic variations that each celebrate one of the decades in the sandwich's 50 year history and are sure to become a collector's item amongst fast food aficionados.

Image Credit: McDonald's

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 31% | Activity: 93% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Limited-edition Collectibles:** Brands can create limited-edition collectibles to promote brand loyalty and celebrate milestones, offering fans a unique way to engage with the brand.
- **Promotional Partnerships:** Companies can collaborate with other brands to create promotional partnerships, leveraging each other's audiences and increasing brand exposure.
- **Global Redemption Programs:** Implementing global redemption programs can enhance brand reach and provide customers with a consistent experience across different countries.

### Who This Affects Most

- **Fast Food:** Fast food chains can explore the use of limited-edition collectibles to generate excitement and drive sales among their customer base.
- **Retail:** Retailers can form promotional partnerships with popular brands to incentivize customer purchases and increase foot traffic to their stores.
- **Hospitality:** Hotel chains and travel agencies can implement global redemption programs to reward loyal customers and encourage repeat bookings.

## Related on Trend Hunter

- [Celebratory QSR Burgers](https://www.trendhunter.com/trends/two-new-burgers.md)
- [Collectible Cup QSR Meals](https://www.trendhunter.com/trends/mcdonalds-collectors-meal.md)
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- [Celebratory QSR Dessert Offerings](https://www.trendhunter.com/trends/three-dessert-items.md)
- [Fast-Food Anniversary Promotions](https://www.trendhunter.com/trends/fast-food-anniversary-promotions.md)