# Iced Pumpkin Coffees Dunkin' Donuts is Offering a Pumpkin Macchiato Drink in Celebration of Fall By M | Published 2015-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/macchiato-drink References: [brandeating](http://www.brandeating.com/2015/09/dunkin-donuts-introduces-new-pumpkin-macchiato.html) & [dunkindonuts](https://www.dunkindonuts.com/dunkindonuts/en.html) In celebration of the fall season, cafe eatery Drunkin' Donuts has added a new pumpkin-flavored beverage to its menu with the Pumpkin Macchiato drink. The beverage is severed either cold or hot and offers a refreshing addition of sweet pumpkin alongside a rich [cold brew](https://www.trendhunter.com/trends/double-pumpkin-cold-brew). A cafe macchiato is traditionally an espresso coffee with a limited amount of foam milk added so that the espresso flavorfully comes through in taste. The Pumpkin Macchiato features a similar base topped with steamed milk, a double shot of espresso and a shot of [pumpkin flavoring](https://www.trendhunter.com/trends/pumpkin-palooza). Consumers can order the drink either as a pipping hot drink or cold and poured over ice. This is a great example of brands remixing staple menu drinks to tailor them for various holidays with [seasonal flavors](https://www.trendhunter.com/trends/pumpkin-spice-cappy). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 18% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Drink Offerings:** Brands can increase business and customer engagement by creating seasonal versions of their staple menu items. - **Pumpkin Flavor Trend:** There is an opportunity for businesses to explore other ways to incorporate pumpkin flavor into their products beyond typically associated products like pies. - **Cold Brew Coffee:** Cold brew coffee is becoming increasingly popular with coffee drinkers, presenting an opportunity for businesses to experiment with different flavors and promotions. ### Sectors Adopting This - **Food and Beverage:** Food and beverage companies can capitalize on seasonal offerings and flavors by adding limited-time menu items to their line-up, attracting repeat customers. - **Coffee Shops and Cafes:** Coffee shops and cafes can take advantage of the growing popularity of cold brew coffee and try out new flavors to keep customers coming back. - **Marketing and Advertising:** Marketing and advertising firms can collaborate with food and beverage companies to develop creative and effective strategies to promote seasonal offerings and drive sales. ## Related on Trend Hunter - [Pumpkin Spice Coffee Menus](https://www.trendhunter.com/trends/nutty-pumpkin-coffee.md) - [Coffee Milk Iced Lattes](https://www.trendhunter.com/trends/dunkalatte.md) - [Donut-Infused Blended Coffees](https://www.trendhunter.com/trends/ice-spice-munchkins-drink.md) - [Spiked Seasonal Latte Cans](https://www.trendhunter.com/trends/dunkin-spiked-pumpkin-spice-iced-latte.md) - [Swirled Marshmallow Ube Coffees](https://www.trendhunter.com/trends/potion-macchiato.md) - [Autumnal Almond-Flavored Coffees](https://www.trendhunter.com/trends/almond-spice-coffee.md) - [Cold Foam Pumpkin Drinks](https://www.trendhunter.com/trends/sweet-foam-pumpkin-cold-brew.md) - [Fall-Ready Musician Cafe Drinks](https://www.trendhunter.com/trends/dunkin-daydream-refreshers.md) - [Ready-to-Pour Cold Pumpkin Lattes](https://www.trendhunter.com/trends/pumpkin-pie-spice-iced-coffee.md)