# Basketball Superheroes Maccabi Elite Team of Heroes for Nike By lourdes sanchez bayas | Published 2008-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/maccabi-elite-superheroes References: [diretodoforno.br](http://www.diretodoforno.com.br/nike-team-of-heroes/) In an effort to boost interest in [basketball in Europe](https://www.trendhunter.com/trends/ncaa-athletes), where soccer (football) is king, **[Nike](https://www.trendhunter.com/trends/scary-good)** has launched a very clever and witty campaign involving players from the **Maccabi Elite Tel Aviv** team where players were turned into superheros. Maccabi Elite is a professional basketball team based in Tel Aviv, playing in the Israeli and European basketball competitions. The campaign, called **[Team of Heroes](https://www.trendhunter.com/trends/we-are-football)** shows the players flexing their super powers and doing fantastic and impossible things we see from comic book superheroes. This ad is very creative, entertaining and really fun to watch. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 6% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Boosted Interest in Basketball:** The campaign to turn basketball players into superheroes could ignite a renewed interest in basketball in Europe. - **Clever and Witty Campaigns:** The use of superheroes in advertising campaigns could become a disruptive innovation strategy for brands to engage with consumers. - **Creative and Entertaining Ads:** The success of this creative and entertaining ad campaign could lead to more brands investing in innovative and engaging advertising content. ### Sectors Adopting This - **Sports Marketing:** Sports marketing agencies could provide innovative campaigns and strategies to boost interest in different sports. - **Entertainment:** Entertainment companies could explore partnerships with sports brands to create creative and engaging content for advertisements. - **Athletic Apparel:** Athletic apparel brands could leverage the superhero theme to create unique and eye-catching advertising campaigns. ## Related on Trend Hunter - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Female-Focused Sports Initiatives](https://www.trendhunter.com/trends/led-basketball-court.md) - [Animated Sports Experiences](https://www.trendhunter.com/trends/dunk-the-halls.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Basketball-Themed Beverage Campaigns](https://www.trendhunter.com/trends/athletic-brewing-company1.md) - [Basketball Player Minifigures](https://www.trendhunter.com/trends/clicked-in.md) - [Anime Sports Apparel](https://www.trendhunter.com/trends/my-hero-academia-x-nba.md)