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# OLED Touch Button Laptops
The New Apple MacBook Pro Laptop Lineup Highlights the Touch Bar

By Michael Hemsworth | Published 2016-10-28 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/macbook-pro-laptop
References: [newatlas](http://newatlas.com/new-apple-macbook-pro-2016-release/46167/) & [apple](http://www.apple.com/macbook-pro/)

The new [Apple](https://www.trendhunter.com/trends/new-apple-macbook-pro) [MacBook Pro](https://www.trendhunter.com/trends/apple-macbook-pro-laptop) laptop lineup has been announced by the brand and features the all-new Touch Bar technology that graces the upper portion above the keyboard on several of the new devices.

The Touch Bar has been rumored in recent months with the final announcement meeting many expectations for how it will help to make computing more efficient. The Bar replaces the function keys in favor of the OLED bar that will change and adapt to the different programs that are being used.

The Apple MacBook Pro laptop line features [larger Force Touch trackpads](https://www.trendhunter.com/trends/hyper-trackpad-pro), second-generation butterfly mechanism keyboards and slimmer profiles across the board. The new 13-inch unit without the Touch Bar is available now, while the Touch Bar-equipped models are available now for preorder with shipping starting in the coming weeks.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 55% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Key Themes Behind This Trend

- **OLED Touch Bar:** The OLED touch bar technology on laptops replaces function keys and provides adaptive functionality, creating opportunities for personalized user experiences.
- **Force Touch Trackpad:** The larger Force Touch trackpads on laptops enhance user interaction and open up possibilities for intuitive gesture-based controls.
- **Second-generation Butterfly Mechanism Keyboards:** The new keyboards offer improved typing experiences and durability, presenting opportunities for ergonomic design and enhanced productivity.

### Where This Applies

- **Technology Hardware:** The technology hardware industry can explore the disruptive innovation opportunity of integrating OLED touch bars into more laptop models to redefine user interfaces and improve user experiences.
- **Computer Software:** Computer software companies can seize the opportunity to develop applications and software solutions that fully utilize the adaptive functionalities provided by OLED touch bars and Force Touch trackpads.
- **Electronics Manufacturing:** Electronics manufacturing companies can focus on designing and producing second-generation butterfly mechanism keyboards that offer enhanced durability and improved typing experiences.

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