# Bank-Breaking Laptops The MacBook Air Platinum Will Have You Dish Out Half a Million Dollars By Annie Ho | Published 2010-07-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/macbook-air-platinum References: [techeblog](http://www.techeblog.com/index.php/tech-gadget/-486-000-macbook-air-platinum-is-most-expensive-ever) & [stuarthughes](http://www.stuarthughes.com/) The MacBook Air Platinum is probably the most expensive MacBook you will ever find and it won't be at your local [Apple](https://www.trendhunter.com/trends/macbook) retail store. This special MacBook is made out of the expensive metal [platinum](https://www.trendhunter.com/trends/leica-m-edition-70). Stuart Hughes created the MacBook Air Platinum. He is known for turning ordinary gadgets such as the [iPhone](https://www.trendhunter.com/trends/latest-ipad-air) and MacBook into ultra-luxurious creations by rebuilding them with expensive materials. This redesigned MacBook Air Platinum by Hughes will cost you about half a million dollars, but if you don't have the cash for it, you can always settle on a regular MacBook Air. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 51% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### Why This Trend Is Growing - **Luxury Technology:** Disruptive innovation opportunities lie in creating luxury versions of everyday gadgets using expensive materials. - **Exclusivity in Tech:** There is a potential for disruptive innovation by creating limited edition, high-priced versions of popular tech products. - **Premium Personalization:** Creating customized, high-end gadgets using luxury materials presents disruptive innovation opportunities in the tech industry. ### Industries Being Reshaped - **Luxury Goods:** The luxury goods industry can explore disruptive innovation by integrating technology into their high-end products. - **Technology Manufacturing:** The technology manufacturing industry can pursue disruptive innovation by offering customized, luxury versions of popular gadgets. - **Retail:** Retailers can tap into disruptive innovation by offering exclusive, high-priced technology products in limited quantities. ## Related on Trend Hunter - [Featherlight Ultra-Thin Laptops](https://www.trendhunter.com/trends/macbook.md) - [Hyper-Slim Style-Matching Laptops](https://www.trendhunter.com/trends/latest-macbook-air.md) - [Luxe Gold-Plated Smartphones](https://www.trendhunter.com/trends/goldplated-iphone-15-pro.md) - [Slender Expansive Display Laptops](https://www.trendhunter.com/trends/15inch-macbook-air.md) - [Hyper-Portable Productivity Laptops](https://www.trendhunter.com/trends/macbook-air-models.md) - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Subtle Blue Modern Laptops](https://www.trendhunter.com/trends/sky-blue.md) - [Impact-Resistant Laptop Cases](https://www.trendhunter.com/trends/impactresistant-laptop-case.md) - [Demure High-Power Laptop Models](https://www.trendhunter.com/trends/new-apple-macbook-pro.md)