<!-- canonical: https://www.trendhunter.com/trends/macau-the-vegas-of-the-east -->
<!-- robots: noindex -->

# Asian Answer To Vegas
Macau Gaming Resort Hong Kong

By Tao | Published 2007-08-04 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/macau-the-vegas-of-the-east
References: [worldcasinodirectory](http://www.worldcasinodirectory.com/macau)

A small island outside of [Hong Kong](https://www.trendhunter.com/trends/hong-kong-tourism-board) called Macau is quickly becoming the number one [gaming resort area](https://www.trendhunter.com/trends/inspired-entertainment1) in the world. With revenues already surpassing Las Vegas, Macau is definitely destined to becoming Asia's Las Vegas. It's so hot that many of the [Las Vegas hotels](https://www.trendhunter.com/trends/mgm-resorts-international) are opening in Macau and introducing Western-style gaming.

**Implications** - The consumer urge to escape has and will continue to persist; however, avid vacationers are sure to seek new attractions and places of interest to visit in order to enjoy a true, eye-opening experience. Thus, regions such as Macau are using their spaces to build tourist attractions that are exotic, yet familiar and friendly.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 76% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Exotic Gaming Resorts:** The trend of building exotic yet familiar gaming resorts in popular tourist destinations, like Macau, provides an opportunity for disruptive innovation in the hospitality industry.
- **Rise of Asian Tourism:** The increasing popularity of Macau as Asia's Las Vegas showcases the potential for disruptive innovation in the tourism industry, particularly in attracting international visitors to new destinations.
- **Localization of Western-style Entertainment:** The introduction of Western-style gaming in Macau highlights the opportunity for disruptive innovation in the entertainment industry to adapt and localize experiences in different cultural contexts.

### Industries Being Reshaped

- **Hospitality:** The hospitality industry can explore disruptive innovation by creating unique and exotic gaming resort experiences to attract tourists in popular destinations like Macau.
- **Tourism:** The rise of Macau as a major tourist destination presents opportunities for disruptive innovation in the tourism industry to capture the growing interest in Asian travel experiences.
- **Entertainment:** The localization of Western-style gaming in Macau opens avenues for disruptive innovation in the entertainment industry, allowing for the development of culturally relevant experiences in different regions.

## Related on Trend Hunter

- [Heritage-Honoring Food Halls](https://www.trendhunter.com/trends/kam-pek.md)
- [Luxury Pop-Up Streetwear](https://www.trendhunter.com/trends/wynn-palace-macau-popup.md)
- [Opulent Casino-Based Restaurants](https://www.trendhunter.com/trends/aria-resort-casino.md)
- [AI Post-Apocalyptic Cities](https://www.trendhunter.com/trends/dune-universe.md)
- [Efficient Reliable Casino Robots](https://www.trendhunter.com/trends/m-resort-spa-casino.md)
- [Hotel Gaming Lounges](https://www.trendhunter.com/trends/hotel-gaming-lounge.md)
- [City-Based Resort Expansions](https://www.trendhunter.com/trends/fufu-tokyo-ginza.md)
- [Redefining Hotel Brand Visions](https://www.trendhunter.com/trends/above-beyond-campaign.md)
- [Branded Festive-Themed Experiences](https://www.trendhunter.com/trends/monopoly-dreams.md)
